Tuesday, January 21, 2014
Linked Conversations with Chuck Hester #7 - 1/21/14 - A chat with “42 Rules” author Chris Muccio
Welcome to the latest episode of LinkedConversations with Chuck Hester.
In this episode I take a look at the launch of LinkedIn’s Volunteer Marketplace, a new initiative to encourage paying it forward! Founder Reid Hoffman announced this new feature in a blog post.
My guest this week is Chris Muccio, bestselling author of 42 Rules for 24 Hour Success on LinkedIn, digital business development and branded content expert. Chris is also a Hubspot Certified Partner, and has evolved with the digital world to be a leading voice in digital business development and branded content. His 42 Rules book, originally published in 2008, was one of the first books on LinkedIn which became an Amazon Best Seller. He recently released a second edition. You can learn more about him atwww.SocialFusion.com.
Chris and I talk about using LinkedIn for lead generation and the importance of tuning up your profile headline and how that can make a difference in how you’re seen on LinkedIn.
One program note, next week my guest will be Peter Shankman, author, marketing pundit, frequent network news contributor, and founder of Help A Reporter Out (which he sold to Vocus in 2010. Should be a lively conversation!
Don’t forget to check out LinkedConversations’ Google+ community and our LinkedIn Group: “The Podcast I Can’t Name Due to the Rules Group!”
So thanks for listening and if you like what you hear, spread the word!
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