Wednesday, December 17, 2014

Media Bullseye Roundtable 2014.23 with Guest Co-Host Doug Haslam

Media Bullseye Roundtable

In this episode of the Roundtable, I’m joined by Doug Haslam of Stone Temple Consulting to discuss three topics (plus a bonus discussion of the current podcasting “boom”):

—What the FTC crackdown on social media disclosure means for communicators, especially those working in agencies.

—Whether the angry social media mob phenomenon is back—or ever went away—and how brands should deal with it.

—How the Sony hacker situation will impact communicators.


Get this podcast:

About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 12/17 at 05:32 AM
Show NotesMedia Bullseye Roundtable • (0) CommentsPermalink

Tuesday, December 16, 2014

FIR Presents AMP Up Your Social Media #41: Jerod Morris on Social Media and the Impact of Content

AMP UP Your Social MediaJerod Morris is the VP of Marketing for Copyblogger Media after having been the content manager last year. He oversees marketing efforts and manages social media and their blog. He started by writing his own blog from home and after a successful and surprising post, saw the effects of social media and content marketing! Jerod recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media and the impact of content on the success of your strategy therein.

“Get a good third-party social media service that allows you to be efficient with your schedule.”

Jerod discusses tips for content marketing and social media:

  1. Don’t overthink it. When you’ve hit a writer’s block, become audience- and customer-focused. What are their questions? If you don’t know them, then it’s time to have a conversation to get to know your customer base!
  2. Start with a conversation. Your content is basically just a conversation with your customers. Talk to your market, and syphon your enthusiasm from those engagements!
  3. Don’t underestimate your usefulness. Nothing is too rudimentary or too mundane to share with your market. Many of the things that you may take for granted could be a complete mystery to your clientele.
  4. Find your ideal customer. Look at the person you’re trying to reach, and design your content and strategy on the level that matches those types of customers. Understanding your audience helps immensely in this step.
  5. Use visual cues. Podcasting allows for more personality and story telling, and many overlook the benefits of a podcast. At the same time, integrate infographics as well when possible. Even better, podcasts can sometimes get translated into an infographic for reuse later. Slideshares and anything visual usually works well across the board.

Jerod would love to hear from you! Chat with him on Twitter or connect with him on LinkedIn. You can also visit his webiste at http://jerodmorris.com/.

Jerod MorrisAbout Jerod Morris

A graduate of law school, Jerod has worked his way from blogger to VP. Jerod is a boyfriend, brother, and son who indulges in his love of Indiana University basketball by hosting The Assembly Call (a live postgame show) and Podcast on the Brink (a regular podcast for InsideTheHall.com).


Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 12/16 at 08:00 AM
Show NotesAMP Up Your Social Media • (0) CommentsPermalink

Monday, December 15, 2014

Chats with Chip #5: Kami Huyse of Zoetica

Chats with ChipKami Huyse is an award-winning leader in public relations, who writes and speaks frequently about the role of social media in modern communications. She brings two decades of experience to her role as CEO of Zoetica Media, where she connects clients with the communities that matter most to them. Like me, she went to college in the Washington D.C. area and graduated in 1994. She, however, was smart enough to choose a warmer climate when she was done with the nation’s capital, and she now lives and works in Texas.

In this podcast, we discussed how she came to head her own agency and the path she took to being one of the leading voices for effective public relations in social media.


Get this podcast:

About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Chats with Chip is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 12/15 at 05:48 PM
Show NotesChats with Chip • (0) CommentsPermalink

The Hobson & Holtz Report - Podcast #786: December 15, 2014

FIRQuick News: Apple makes inroads into the airline industry with enterprise sales of iPhones and iPads, 60 employees can increase your reach by 1000% says report, Apple recruiting fashion/luxury experts ahead of Apple Watch debut, what Facebook’s search feature means for brands and publishers; Ragan promo;

News That Fits: Microcopy is a new frontier for writers; Dan York’s Tech Report: blogging once a day, new podcasting app for iPhone, and more; Twitter has made the 24-hour news cycle into a 2-hour news cycle; the Media Monitoring Minute with CustomScoop; listener comments in the FIR Podcast Community on Google+; do PR agencies need to pay more attention to Glassdoor?; Igloo Software promo; the past week on the FIR Podcast Network; the Social Media Charter for the financial services industry launches in London;

Music from Plastic Sky; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for December 15, 2014: An 85-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 22…

Posted by neville on 12/15 at 10:54 AM
Show NotesHobson and Holtz • (0) CommentsPermalink

Saturday, December 13, 2014

FIR on Higher Education #24: Roland King on Op Ed Writing

Roland King, a consultant for PhairAdvantage Communications, is in the midst of analyzing every opinion editorial (op ed) written by a university president this past year. He’s analyzed over 350 op eds and gleaned some best practices and trends. (The following link details more about the university presidents op ed project). On FIR on Higher Education #24, Roland shares some of these insights. We discuss:

- what goes into a good op ed
- examples of university presidents who are skilled at writing op eds (Franklin and Marshall University President Dan Porterfield for one)
- getting op eds placed.

If you’re an academic or administrator looking to write up op eds, you’ll definitely want to tune in to this episode. Ditto if you are a communicator / PR professional supporting colleagues in the op ed writing process.

In our reports section, I discuss the Financial Times and IE Business School’s new joint venture in the custom education space, and Harry Hawk talks about the future of higher education based on insights he heard from a talk led by Prof. Cathy Davidson.

About Roland King
Roland H. King is Senior Strategic Communications Advisor at PhairAdvantage Communications.  He most recently served as Vice President for Public Affairs at the National Association of Independent Colleges and Universities (NAICU) in Washington, D.C., for 15 years, retiring in 2013. 

Get this Podcast:

This episode is sponsored in part by Experiential Communications’ forthcoming Online Media Training Program for Academics.

If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).

About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kevin Anselmo on 12/13 at 06:31 AM
Show NotesHigher Education • (0) CommentsPermalink

Friday, December 12, 2014

FIR Presents Inside PR 393: Our naughty or nice PR list…

FIR Presents Inside PRMartin here. This week, it’s Gini and me. Joe’s on the road traveling home.

And in the spirit of the season we thought we’d share our PR naughty or nice list for 2014.

First up: naughty.

And the lump of coal goes to…Edelman.

Really? Why?

Well, a Canadian company, TransCanada, hired the venerable agency to build support for a pipeline that will transport oil from Western Canada to refineries in the east. But when the agency recommended secretly using third-parties to attack the pipeline’s opponents and a document with the strategy was leaked to Greenpeace, TransCanada fired Edelman over ethical concerns.

Does this sort of program sound like a whisper campaign to you? It does to us.

Gini has written extensively about why whisper campaigns and other unethical tactics hurt PR. She likens the process to that of broken telephone, where what the last person hears is often very different from what was said at the beginning. Gini says that rather than sneaking through the back door, the profession should be open and honest. What do you think?

Now for our nice list.

Gini posed a question on Facebook asking people to nominate their suggestions the PR win of the year. She got a lot of replies including the Ice Bucket Challenge, Miley Cyrus, Taylor Swift (Gini’s selection on SpinSucks) and WestJet.

We chose WestJet for an imaginative follow up on its successful Christmas Miracle video. Once again, the company borrowed elements of classic holiday movies and showed, in an emotional way, how much they care about their customers and community.

Here’s the 2014 WestJet video.

And here’s the one from 2013.

Which PR programs would you put on the naughty list? And which ones would you qualify as nice? We’d love to hear what you think.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 12/12 at 03:15 PM
Show NotesInside PR • (0) CommentsPermalink

Media Bullseye Roundtable 2014.22 with Guest Co-Host Jen Phillips

Media Bullseye Roundtable

Jen Phillips of 4L Strategies joined the Roundtable just before Thanksgiving in the U.S. to discuss a variety of topics of interest to public relations and communications professionals.  Among the subjects we explore include:

—Uber. Enough said.
—New Forrester research that suggests that Twitter and Facebook may be a waste of time and money for many brands.
—The ongoing question of whether comments are dead on blogs and news sites.


Get this podcast:

About Your Host

Chip GriffinChip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.

FIR Community on Google+

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Chip Griffin on 12/12 at 07:15 AM
Show NotesMedia Bullseye Roundtable • (0) CommentsPermalink

Page 1 of 239 pages  1 2 3 >  Last ›