Thursday, December 26, 2013
FIR on Higher Education with Kevin Anselmo, Episode 1: December 26, 2013
Most every professional wants to generate ideas that make a difference.
Bill Fischer, a professor at IMD business school in Switzerland, discusses how to successfully use social media to spur idea generation in this first episode of FIR on Higher Education with Kevin Anselmo. Bill also describes how he teaches executives to use social media to generate ideas.
Bill shares some tips on how academics can use social media and the keys to writing for practitioner and mainstream outlets vs. academic publications. In addition, Bill and Kevin converse about the best ways academics / thought leaders and public relations professionals can work together.
FIR on Higher Education with Kevin Anselmo is the communications podcast for academics, marketers, PR professionals and administrators working in an educational environment.
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About Your Host
Kevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.
Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.
Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.
Find Kevin on Twitter: @kevinanselmo.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.