Thursday, August 28, 2014
FIR on Higher Education #16: Professor Michael Netzley on Communications in Asia
Many FIR listeners have grown accustomed to hearing Michael Netzley’s “This Week in Asia” reports on the Hobson and Holtz Report. I am thrilled to introduce Michael to the FIR on Higher Education audience on episode 16.
Among the topics Michael and I discuss:
• The ethnocentric bias and why one size does not fit all in terms of digital communications around the world
• How institutions can use digital communications to attract students from Asia
• Advice for communicators and professors looking to generate a media presence in Asian markets
• How taking part in podcasts can benefit professors
• Lessons from the classroom
In our reports sections, correspondent Harry Hawk talks about Google Classroom, while I discuss the significance of the Minerva Institute launching this month (more information at this Atlantic Monthly piece). I also outline my forthcoming Media Training for Academics online training program.
About Michael Netzley
A sought after executive facilitator, author, and keynote speaker, Dr. Michael Netzley now serves as the Academic Director of Executive Development at Singapore Management University. An award-winning educator, he received the 2011 Champion’s Award for innovative teaching and previously a 2 year research fellowship in new media. Michael has lived in Asia for 11 years and teaches communication, digital media, leadership and strategy implementation & change. His courses, books, and case studies have been featured in the New York Times, MIT’s Technology Review, Communication World magazine, Channel News Asia, and Business Communication Quarterly. Learn more at http://communicateasia.asia .
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About Your Host
Kevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.
Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.
Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.
Find Kevin on Twitter: @kevinanselmo.
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FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.