The Hobson & Holtz Report - Podcast #18: March 24, 2005

Show notes for March 24, 2005

Content summary: Listeners’ comments: on reporting rather than commenting, bulletin boards and blogs, listening on the bus, not listening on the run, fixing a mashup; blogs and communicators in Europe; changing demographics for media; GM’s new podcasts and other podcast developments; open source marketing; IABC; Robert Scoble and time challenges for bloggers; Creative Commons tool from Yahoo.

Show notes for March 24, 2005

Download MP3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 72-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this week’s show:

Intro:

  • 00:30 Shel and Neville on what’s in this week’s show; how to give your feedback; show notes
  • 02:21 Comments from the last show

Features:

  • 07:55 Are communicators in Europe ready for blogs? Comments to a blog post and a look at changing demographics
  • 25:11 General Motors’ new podcasts; the development of podcasting; did GM Vice Chairman Bob Lutz use the GM Fastlane Blog to talk about earnings?
  • 44:11 Open source marketing - What does marketing have to do with Linux? Everything, it seems. And Open Sauce Live as well
  • 53:21 IABC issues update; the value of IABC; member events provide value
  • 61:30 Robert Scoble stops the link blog - one big example of the time challenge for bloggers

Outro:

  • 65:22 New Creative Commons content searching tool from Yahoo
  • 65:54 How to give your feedback; show notes; about the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Lee Hopkins, Sebastian Keil, Chris Thilk, Hans Kullin, Steve Rubel, Lee Lefever, Jackie Danicki, Ludo Magnocavallo, Tom Abbott, Thomas Pleil, Octavio Rojas, Morgan McLintic, James Cherkoff, Elizabeth Albrycht, Fredrik Wacka, Mike Manuel, Wall Street Journal, Washington Post, Online Publishers Association, Online Journalism Review.

Features - General Motors, Pontiac Solstice, Cadillac XLR-V, Michael Wiley, Clay Dean, Jonathan Marks, Dave Winer, Adam Curry, Alexander Graham Bell, Rock & Roll Geek Show, Geek News Central, Daily Source Code, Skype, Audacity, Associations Unorthodox, GM FastLane Blog, Bob Lutz, Debbie Weil, Kevin Dugan, Hass MS, James Cherkoff, ChangeThis, Linux, Cluetrain, Johnnie Moore, Corante Brandshift, Open Sauce Live, Constantin Basturea, The New PR Wiki, IABC, Allan Jenkins, Warren Bickford, Robert Holland, EuroComm Networking Summit, Barbara Gibson, IABC International Conference, PRSA, BL Ochman, Toby Ward, Robert Scoble, Pete Shinbach.

Outro - Creative Commons, Yahoo, PodcastNYC, Salme Dahlstrom, Hello California, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday March 28…

Posted by neville on 03/24 at 01:33 PM

  1. Shel/Neville - well done with the show. Sounds good, nice varied content and great consistency. You guys should do this PR stuff for a living…

    Keep it up.

    Morgan

    Posted by Morgan McLintic  on  03/24  at  04:55 PM

  2. As a raging egomaniac I wanted to thank you guys for the mention on today’s show.  I never tire of hearing or reading my own name.

    When you were talking about manifestos on open-source marketing it got me thinking you might be interested in reading something I wrote.  The piece on my blog was about how I don’t think movie studios are taking advantage of new technologies or trends with their websites.  Check it out if you like (link below).

    —Chris

    http://moviemarketingmadness.blogspot.com/2005/03/movie-marketing-and-emerging.html

    Posted by Chris Thilk  on  03/25  at  04:27 AM

  3. Shel & Neville, I enjoyed the part of this show that I listened to so far… you asked about how/where your listeners actually listen to your show, here is what I do. Typically I listen to your show in my car on the way to and from work using iTrip to have my iPod send the audio over my FM radio.  However, because my commute is only about 15 minutes, it may take me two days to listen to a full show.  (And as I wasn’t commuting on Friday or today due to the holiday weekend, I haven’t yet finished listening to this show.)

    You had questions about issues with people listening at work. The issue for me is simply the lack of time to do so. Working in a land of cubicles, I frequently have music playing in headphones, but I use the music as a background distraction to block out the sound of talking/phone calls of my cube neighbors. I therefore typically choose wordless songs (or ones in which I can’t really understand the words anyway, for example due to being in another language).  Your show (and some other spoken podcasts) are too interesting to fade into the background and so I can’t really listen at work and still accomplish what I need to do there.

    Keep up the great work - I very much enjoy the show!

    Dan

    Posted by Dan York  on  03/28  at  05:19 AM

  4. You asked where we listen to your podcast. I happen to listen to it whilst taking a hot bath. I also have a 7 hour commute to and from work on Monday’s and Friday’s of which about 2.5 hours is spent on the train from Schipol to Hengelo (a small town on the eastern border of Holland). This is certainly a good time to listen to your podcast and since I only became aware of your show at release 17 I’ve been able to catch up on the history.

    Posted by Richard Byrom  on  03/31  at  06:45 PM

  5. Shel & Neville, thanks for yet another great show.

    I got to think about the “Europe vs. the US debate” regarding the use of new media channels. Basically the argument is that Europe is lacking behind the US. I believe that this is not entirely a timing issue, but rather a consequence of different adoption patterns. In the UK, BBC has been podcasting “in our time” for a while. And in Scandinavia; Danish Radio (DR) will be podcasting at least 10 of its talk shows before summer 2005 (only copyright negotiations stand in the way of podcasting shows with chart music, and they are working on that as well). I heard that DR announced that they would post a “how to download a podcast” on their site soon. This would include a brief introduction showing the audience the benefits of podcasting and the applications needed. Why is this important? I think that knowledge and experience on the user-end is vital; Danish Radio’s market share (in Denmark) is more than 60%, and when they start spreading the news about podcasting, a whole new audience could get involved (read people outside the tech and media business). Perhaps users, business etc. will get involved in this new media in a different way than has been the case in the US? I am aware that this is just one “corner” of the whole debate, but I still believe that it shows some of the differences in how technologies spread. If “Old media”, for instance public radio, is educating the public in the use of new media channels, then soon PR and corporations in general should follow, perhaps not as much to keep ahead of things (as seems to be the case in the US) but rather out of a popular demand and genuine need. Or as Fredrik Wacka puts it: “When people want to listen, we will all be here. And they will listen when they need to”.

    All the best
    Jon

    BTW I listen to your podcast at home, speakers all cranked up.

    Posted by jon froda  on  04/01  at  05:47 AM

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