Show Notes
LInks to items mentioned in the podcast
Thursday, December 11, 2008
FIR Interview: Guillaume du Gardier, Ferrero
Ferrero is one of the world’s largest chocolate producers, the owner of brands such as Ferrero Rocher chocolates, Nutella chocolate-hazelnut spread, Tic Tac mints and Kinder.
Like many consumer products companies, Ferrero has traditionally been a big spender on TV advertising in its various markets. The company is also moving its marketing footprint onto the web: last month, for instance, the company relaunched its online presence in France with a more contemporary approach to engaging with consumers online and more effectively highlighting and promoting its brands.
In this FIR Interview, Guillaume du Gardier, New Media Manager at Ferrero France, discusses his approach to online marketing and advertising, shares some thoughts regarding Ferrero’s use of social media by employees, and offers some timely advice on project planning when considering the use of social media.
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About our Conversation Partner
Guillaume du Gardier is the New Media Manager at Ferrero France. His role is to help the company integrating the change brought by the digital and social media world in all sectors of its business, from marketing to corporate or internal communication and sales.
Previously, du Gardier was employed as the Director of Online Communications Europe at Edelman. There, he was responsible for online marketing and PR and has worked on developing online campaigns for multinational corporations. As the first French PR blogger, he is a regular speaker at various online communication and social media events.
Guillaume du Gardier blogs at Roue Libre and is active on Twitter.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at (JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Monday, December 08, 2008
The Hobson & Holtz Report - Podcast #404: December 8, 2008
Content summary: FIR Interview with Bob Pearson, Dell, posted, two more coming plus book reviews; Michael Netzley reports on blogging in Vietnam and Iran; the Media Monitoring Minute with CustomScoop; News That Fits - what can Google Friend Connect do for you?, is Pepsi Motrin done right?; listener comments from Keith Childs, GM Europe, and Justin Hayward, Telnic.
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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for December 8, 2008: A 62-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
So, until Thursday December 11…
Sunday, December 07, 2008
FIR Interview: Bob Pearson, VP Communities and Conversations at Dell
One of the pioneers in using social media to engage with customers and others is global technology firm Dell. During the past few years, Dell has been lauded for its transparency and engagement in how its social media channels like Direct2Dell and IdeaStorm have provided avenues for customers to engage directly with individuals within Dell which has also helped transform the company’s image and reputation in customer service.
Late last month, SmallBusinessAdvice.tv was launched in the UK by Dell in conjunction with Intel and the British Chambers of Commerce. This new web TV channel is designed to address the needs of small businesses in the UK by offering expert commentary and advice to business owners in areas like accounting, financing, marketing, HR and technology.
In this FIR Interview, Bob Pearson, Dell’s VP Communities and Conversations, explains some of his thinking behind the new web TV channel and discusses what may be behind the rise in blogging by small businesses, Dell’s two billion customer interactions each year, Dell’s use of Facebook, Twitter and other aspects of social media, and offers a useful tip to every small business owner.
Listen to this podcast now:
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About our Conversation Partner
Bob Pearson serves as vice president of communities and conversations for Dell. As a member of Dell’s Communications team, he is responsible for digital media activities, ranging from customer resolution to management of IdeaStorm, Direct2Dell, StudioDell and other digital initiatives.
Before joining Dell, Mr. Pearson worked for Novartis Pharmaceuticals as Head of Global Corporate Communications and as Head of Global Pharma Communications, where he served on the Pharma Executive Committee. Prior to Novartis, Bob was President of The Americas for GCI and was responsible for creating and building the firm’s global healthcare practice. He was previously Vice President of Global Public Affairs & Media Relations at Rhone-Poulenc Rorer (now Sanofi Aventis) and worked at CIBA-Geigy in both communications and field sales. He has more than 20 years experience in executive corporate communications and public relations.
Mr. Pearson graduated from the University of North Carolina at Greensboro with a degree in communications and completed his MBA at Fairleigh Dickinson University. He has served on the boards of Cancer Care and The Huntington’s Disease Society of America and currently serves on the boards of The Dell Foundation and The Association for Multiple Impaired and Blind. Bob is also a member of the executive committee of Dell’s Political Action Committee and he serves as the Vice-Chair of the Emerging Technology Committee for the State of Texas.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
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Thursday, December 04, 2008
The Hobson & Holtz Report - Podcast #403: December 4, 2008
Content summary: Neville on proctoring IABC accreditation exam candidates; Dan York reports on Twitter identifiers, the new dot tel domain, and more; the Media Monitoring Minute with CustomScoop; News That Fits - asking the Le Web community for the interview questions, Ford launches Ford Story, differing opinions on ‘driving to DC’, law firms at the cutting edge of internet tools, Google’s view of PR from Richard Edelman; listeners’ comments discussion and Friendfeed FIR Room round-up; music from Allison Crowe; and more.
Listen to FIR now:
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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for December 4, 2008: A 62-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
So, until Monday December 8…
Monday, December 01, 2008
The Hobson & Holtz Report - Podcast #402: December 1, 2008
Content summary: Happy birthday Lee Hopkins!; FIR #401 and feeds; Neville reviews the Barcelona conference; the Media Monitoring Minute with CustomScoop; Michael Netzley reports from Singapore; discussion: vision statements; News That Fits - social fundraising, why banks won’t do social media; listeners’ comments discussion; music from The Free Press; and more.
Listen to FIR now:
Get FIR:
- Download the MP3 file (28.2Mb, 61:33)
- Subscribe to the RSS feed
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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for December 1, 2008: A 62-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
So, until Thursday December 4…
Thursday, November 27, 2008
The Hobson & Holtz Report - Podcast #401: November 27, 2008
Content summary: An extra-hefty holiday episode; Happy Thanksgiving to our listeners in the U.S. Neville is at the “New Media in Marketing and Communications Strategy” conference in Barcelona (which he is chairing) while Shel is with family in Las Vegas for the holiday; the Chuck Hester interview about LinkedIn is available; Dan York reports; more congratulatory messages on episode 400, including one from our former weekly correspondent, Lee Hopkins; Media Monitoring Minute from CustomScoop; Neville talks with Keith Childs from GM Europe at the Barcelona conference; Sallie Goetsch shares sound bytes from a panel on “Social Media for the Non-Geek;” special Thanksgiving Day listener contributions; what communicators are thankful for; music from Steve Stellavato; and more.
Listen to FIR now:
Get FIR:
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for November 24, 2008: A 79-minute podcast recorded live from Las Vegas, Nevada, USA, and as live as it can be from Barcelona, Spain.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
So, until Monday, December 1…
Monday, November 24, 2008
FIR Interview: Chuck Hester, iContact, on tapping into the power of LinkedIn
LinkedIn, the business social network, has surged to 30 million profiles, most of them for business people with titles of director or higher. Still, a lot of people get their LinkedIn accounts, expand their networks, then wonder what to do with it. Chuck Hester, communications director for email company iContact, is a LinkedIn power user and author of an upcoming book on the social network. In this interview, Chuck explores the various ways LinkedIn can serve a communicator in his or her work.
Listen to this podcast now:
Get this podcast:
- Download the MP3 file (10.1Mb, 22:06)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
About our Conversation Partner
Chuck Hester is Communications Director at iContact, the industry-leading web-based emarketing communications software. Chuck has over 25 years experience in public relations, marketing and branding. Some of the clients Chuck has worked with include TEAC, Western Digital and the Department of Defense Technology Transfer Program.
A LinkedIn power connector, Chuck has more than 7700 direct connections. He is a sought-after expert on the subject of using LinkedIn for personal and professional branding, and how to use social media to build business contacts. His is the author of the forthcoming book, “Linking In to Pay it Forward: Changing the Value Proposition of Social Media.”
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
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