NMRCast
The New Media Release working group podcast
Saturday, December 22, 2007
NMRCast #17 - 12/22/07 - Pre-spec working document released
The New Media Release Podcast, episode can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.
Content summary:The usual suspects: Chris Heuer, Shel Holtz, Tom Foremski, Brian Solis and Shannon Whitley. Shannon runs down the recently-released pre-specification working document, which needs your input. The group discusses the flurry of posts taking pro and con positions about the social media release.
Show notes for December 22, 2007
Welcome to NMRCast episode #17, a 33-minute podcast recorded live from the San Francisco Bay Area and New York City.
Download the file here (MP3, 14.9 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:Key reference sites for the Social Media Press Release:
- Working document referenced by Shannon Whitley
Blog posts referenced in this podcast:
- Greg Jarboe’s original post, “Is the Social Media Press Release a Meatball Sundae?”
- Brian Solis’ reply: “Ladies and Gentlemen of the Jury, the Social Media Release is Not a Meatball Sundae”
- Greg Jarboe’s second post, “Strumpette testifies in social media press release trial”
Social media release resources:
- The new Social Media Release site, home of the social media release requirements
- Google Groups mailing list for New Media Release discussion (please join!)
- hRelease wiki
Saturday, June 30, 2007
NMRCast #16: Shannon Whitley Joins the Conversation
The New Media Release Podcast, episode can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.
Content summary:Shannon Whitley assumes leadership of the Social Media Release technical specification effort; Hewlett Packard releases a social media release.
Show notes for Jun 30, 2007
Welcome to NMRCast episode #16, a 19-minute podcast recorded live from the San Francisco Bay Area.
Download the file here (MP3, 8.7 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:Key reference sites for the Social Media Press Release:
- The new Social Media Release site, home of the social media release requirements
- Google Groups mailing list for New Media Release discussion (please join!)
- PRXBuilder
- Hewlett Packard’s social media release
Monday, June 04, 2007
NMRCast #15 - 06/04/07 - Todd Defren joins the conversation
The New Media Release Podcast, episode 5can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.
Content summary:Todd Defren, from SHIFT Communications, joins Brian and Shel to talk about the one-year anniversary of SHIFT’s social media press release template. Also up for discussion: SHIFT’s template for a social media newsroom and the status of the social media release working group.
Show notes for Jun 4, 2007
Welcome to NMRCast episode #15, a 28-minute podcast recorded live from the San Francisco Bay Area.
Download the file here (MP3, 11.8 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:Key reference sites for the Social Media Press Release:
- The new Social Media Release site, home of the social media release requirements
- Google Groups mailing list for New Media Release discussion (please join!)
Sunday, March 11, 2007
FIR Speakers & Speeches/NMRCast - NCF Panel on the Social Media Press Release: March 8, 2007
This podcast is being fed through three feeds. The NMRCast, FIR Speakers & Speeches feed, and the “everything” feed.
Download the file here (MP3, 28.5Mb, 1:02:14). Subscribe to the Speakers & Speeches RSS feed to get these and future podcasts automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
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If you have comments or questions about this podcast, or suggestions for future podcasts, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Saturday, January 27, 2007
NMRCast #14 - 01/27/07 - What a week it’s been
The New Media Release Podcast, episode 14 can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.
Content summary:Since the Third Thursday event and Stowe Boyd’s subsequent post, there has been a flurry of activity in the blogosphere addressing the value (or lack of value) for a social media news release. Chris Heuer, Tom Foremski, and Shel Holtz review the various points different posts have made and how it can affect the develoment of the social media release..
Show notes for Jan. 27, 2007
Welcome to NMRCast episode #14, a 29-minute podcast recorded live from the San Francisco Bay Area.
Download the file here (MP3, 13.3 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:A sampling of posts appearing this week, in reverse chronological order, followed by two key reference sites for the Social Media Press Release:
- Shel Holtz’s post, “Stowe says I don’t get it”
- Stowe Boyd’s post, “Shel Holtz is the Perfect Example of PR People Who Don’t Get It”
- Stowe Boyd’s post, “The Pefect Example of PR People Who Don’t Get It”
- Phil Gomes’ post, “Stowe and Scoble Hate the New Media Release—EVERYBODY PANIC!”
- Lionel Menchaca’s Direct2Dell post, “"Social Media Press Releases”
Deep Jive Interests post on the subject, “Why the Social Media Press Release Matters”
Shel Holtz’s post, “Throwing out the tool with the blogwater” - Brian Solis’ post, “Enough Already: Getting the Social Media Press Release All Wrong”
- Robert Scoble’s post, “Stowe’s Right, Let’s Kill the Social Media Press Release Now”
- Stowe Boyd’s post, “Public Relations and Social Media: The Press Release is Dead”
- The new Social Media Release site, home of the social media release requirements
- Google Groups mailing list for New Media Release discussion (please join!)
Saturday, January 20, 2007
FIR Speakers & Speeches/NMRCast - Third Thursday Panel Discussion: January 18, 2007
Content summary: The Bay Area’s Third Thursday group, meeting at Shine SF in San Francisco, heard a panel discussion about the Social Media Press Release. The panel discussion was led by Chris Heuer, and featured Shel Holtz, Brian Solis, Tom Foremski, and special guest, Joel Tesch from BusinessWire.
At the session, Mike Manuel, one of Third Thursday’s founders, announced a new partnership with Social Media Club and the Society for New Communication Research.
Stowe Boyd, who was at the event and asked a few questions, voiced his alternate view of the social media release on his blog, and Chris responded on the Social Media Release blog. Nothing like a bit of controversy to get the juices flowing!
This podcast is being fed through two feeds. The NMRCast is not included in the regular FIR “everything” feed because of the specialized nature of the content. But this is also being delivered through the FIR Speakers & Speeches feed, and thus is also included in the “everything” feed.
Download the file here (MP3, 34.6Mb, 1:15:23). Subscribe to the Speakers & Speeches RSS feed to get these and future podcasts automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
Listen to this podcast now
If you have comments or questions about this podcast, or suggestions for future podcasts, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Monday, December 11, 2006
NMRCast #12 - 12/11/06
The New Media Release Podcast, episode 12 can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.
Content summary:The full complement discusses the entries of Fleishman Hillard and Edelman to the social media news release party; Chris provides an update on the integration of microformats into the social media press releases standard; Tom responds to a colleague’s question about whether journalists want a new type of press release; Chris covers progress toward planning a social media new release summit.
Show notes for Dec. 11, 2006
Welcome to NMRCast episode #12, a 28-minute podcast recorded live from the San Francisco Bay Area.
Download the file here (MP3, 12.9 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).
Listen to this podcast now:
In This Edition:
- Weblo’s social media release, produced by iStudio and High Road Communications, affiliated with Fleishman Hillard
- iStudio’s blog post about the Weblo release
- Fleishman Hillard’s Ed Lee blogs about Canada’s first social media news release
- Edelman’s announcement of the debut of StoryCrafter
- Edelman’s Phil Gomes offers blog posts—part one and part two—discussing Edelman’s StoryCrafter
- The microformats website
- Tom Foremski’s post, Do journalists want a social media news release? from Silicon Valley Watcher
- Social Media Release Wiki (contribute your case studies)
- The new Social Media Release site, home of the social media release requirements
- Google Groups mailing list for New Media Release discussion (please join!)
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