Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/ Shel Holtz and Neville Hobson co-host a twice-weekly conversation about the intersection between the online world and PR/organizational communications. A service of For Immediate Release. For Immediate Release is a podcast addressing the worlds of online technology and PR/organizational communications. It is anchored by the twice-weekly Hobson and Holtz Report. en-us This work is licensed under a Creative Commons License, http://creativecommons.org/licenses/by-nc-nd/2.0/ Shel Holtz shel@holtz.com no Business Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_708_june_17_2013/ Three new interviews are up, one more and two book reviews coming; Quick News: Upworthy is fastest growing site ever, Line is biggest social network you've never heard of; Ragan promo: News That Fits: IABC update, Michael Netzley's Asia report, Twitter evolves with analytics and FollowMe, the language of social images, Media Monitoring Minute from CustomScoop, listener comments, Deskcamping connects spare desks with freelancers, Dan York's report, WashingtonPost enters sponsored content fray; music from Zac Mac Band; and more. FIR #708 Three new interviews are up, one more and two book reviews coming; Quick News: Upworthy is fastest growing site ever, Line is biggest social network you've never heard of; Ragan promo: News That Fits: IABC update, Michael Netzley's Asia report, Twitter evolves with analytics and FollowMe, the language of social images, Media Monitoring Minute from CustomScoop, listener comments, Deskcamping connects spare desks with freelancers, Dan York's report, WashingtonPost enters sponsored content fray; music from Zac Mac Band; and more. Mon, 17 Jun 2013 06:30 GMT http://traffic.libsyn.com/fir/fir-708.mp3 podcasts no 1:31:05 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_707_june_10_2013/ New Speakers and Speeches and Jeremiah Owyang interview are up, interviews with Glenn Gaudet and CEOs and cofounders of Festicket and Farmhopping coming; Alice Marshall's blog gets a new address; you can leave FIR audio comments directly from the website; IABC report coming next week; Quick News: a brilliant use for Vine, compliance not to blame for pharma's lack of social media engagement, Amazon's Storyteller turns scripts into storyboards, study finds social networks improve internal access to information; Ragan promo; News That Fits: Cheerios gets it right by standing its ground in the face of social media backlash, Dan York's report, impressions from LeWeb London 2013, Media Monitoring Minute from CustomScoop, listener comments, four reports from the frontlines of digital and social media, Michael Netzley's Asia report, Anonymous enters the news business; music from Belladonna; and more. FIR #707 New Speakers and Speeches and Jeremiah Owyang interview are up, interviews with Glenn Gaudet and CEOs and cofounders of Festicket and Farmhopping coming; Alice Marshall's blog gets a new address; you can leave FIR audio comments directly from the website; IABC report coming next week; Quick News: a brilliant use for Vine, compliance not to blame for pharma's lack of social media engagement, Amazon's Storyteller turns scripts into storyboards, study finds social networks improve internal access to information; Ragan promo; News That Fits: Cheerios gets it right by standing its ground in the face of social media backlash, Dan York's report, impressions from LeWeb London 2013, Media Monitoring Minute from CustomScoop, listener comments, four reports from the frontlines of digital and social media, Michael Netzley's Asia report, Anonymous enters the news business; music from Belladonna; and more. Mon, 10 Jun 2013 10:00 GMT http://traffic.libsyn.com/fir/fir-707.mp3 podcasts no 1:28:21 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_706_june_3_2013/ Final B2B Huddle keynote is up; Jeremiah Owyang interview coming; Neville will be at LeWeb London; no Asia Report today; Quick News: diminished role of relationships in media relations, LinkedIn launches two-step verification, PRSA aims to raise APR visibility, Australian police communicate dangers of 3D printed guns; Ragan promo; News That Fits: over half of employers use social media for internal communications, newsroom Reddit use applicable to PR, Media Monitoring Minute from CustomScoop, listener comments, Dan York reports on Google Plus Hangouts and EFF initiative, best-in-class practices in employee communications, executives want their CEOs to use social media; how to comment; music from Special Guests; and more. FIR #706 Final B2B Huddle keynote is up; Jeremiah Owyang interview coming; Neville will be at LeWeb London; no Asia Report today; Quick News: diminished role of relationships in media relations, LinkedIn launches two-step verification, PRSA aims to raise APR visibility, Australian police communicate dangers of 3D printed guns; Ragan promo; News That Fits: over half of employers use social media for internal communications, newsroom Reddit use applicable to PR, Media Monitoring Minute from CustomScoop, listener comments, Dan York reports on Google Plus Hangouts and EFF initiative, best-in-class practices in employee communications, executives want their CEOs to use social media; how to comment; music from Special Guests; and more. Mon, 03 Jun 2013 10:00 GMT http://traffic.libsyn.com/fir/fir-706.mp3 podcasts no 1:21:45 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_705_may_27_2013/ Another keynote coming; more book reviews coming; Stephen Waddington elected CIPR 2014 president; Eric Schwartzman launches new business; Quick News: Mercedes-Benz to put QR codes on cars, World Nutella Day sparks Facebook controversy, the consequences of a libelous tweet, Anenenberg School and Global Alliance go worldwide with PR study; Ragan promo; News That Fits: Pinterest exposes business model, Michael Netzley's Asia report, data-focused CMOs and their CIO counterparts, Media Monitoring Minute from CustomScoop, will Google News kill sponsored content?, listener comments, Dan York's report, Google conversational speech a bold leap forward; how to comment; music from Human Face; and more. FIR #705 Another keynote coming; more book reviews coming; Stephen Waddington elected CIPR 2014 president; Eric Schwartzman launches new business; Quick News: Mercedes-Benz to put QR codes on cars, World Nutella Day sparks Facebook controversy, the consequences of a libelous tweet, Anenenberg School and Global Alliance go worldwide with PR study; Ragan promo; News That Fits: Pinterest exposes business model, Michael Netzley's Asia report, data-focused CMOs and their CIO counterparts, Media Monitoring Minute from CustomScoop, will Google News kill sponsored content?, listener comments, Dan York's report, Google conversational speech a bold leap forward; how to comment; music from Human Face; and more. Mon, 27 May 2013 10:00 GMT http://traffic.libsyn.com/fir/fir-705.mp3 podcasts no 1:24:09 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_704_may_20_2013/ Amsterdam conference report, more B2B Huddle talks are up, Attenzi book review is up; Quick News: Vine videos shared four times more than viral videos, IABC's CW magazine goes digital only, the state of social media advertising, Atlantic Media's next digital only venture; Ragan promo; News That Fits: BYOD focus, Yahoo acquires Tumblr, what happens when old crises resurface?, Media Monitoring Minute from CustomScoop, listener comments, social and digital agencies will vanish in a decade, Dan York and Bernie Goldbach report, Google Plus evolves, native advertising and the future of journalism; how to comment; music from DJ YRS Jerzy Ft. Chox-Mak; and more. FIR #704 Amsterdam conference report, more B2B Huddle talks are up, Attenzi book review is up; Quick News: Vine videos shared four times more than viral videos, IABC's CW magazine goes digital only, the state of social media advertising, Atlantic Media's next digital only venture; Ragan promo; News That Fits: BYOD focus, Yahoo acquires Tumblr, what happens when old crises resurface?, Media Monitoring Minute from CustomScoop, listener comments, social and digital agencies will vanish in a decade, Dan York and Bernie Goldbach report, Google Plus evolves, native advertising and the future of journalism; how to comment; music from DJ YRS Jerzy Ft. Chox-Mak; and more. Mon, 20 May 2013 10:00 GMT http://traffic.libsyn.com/fir/fir-704.mp3 podcasts no 1:27:11 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_703_may_13_2013/ First B2B Huddle keynote is up, Philip Sheldrake book review is coming; Quick News: Calgary Zoo publishes annual report to Instagram, Salesforce acquires bookmarking startup Clipboard, AP updates its social media guidelines, Facebook newsfeed to get video ads; Ragan promo; News That Fits: American Airlines' misleading influencer promotion with Klout, Dan York's report, McDonald's finds trouble with real-time marketing, Media Monitoring Minute from CustomScoop, listener comments, the dark side of reputation management, Michael Netzley's Asia report, Fleishman-Hillard data reveals an authenticity gap; how to comment; music from Novi Novak; and more. FIR #703 First B2B Huddle keynote is up, Philip Sheldrake book review is coming; Quick News: Calgary Zoo publishes annual report to Instagram, Salesforce acquires bookmarking startup Clipboard, AP updates its social media guidelines, Facebook newsfeed to get video ads; Ragan promo; News That Fits: American Airlines' misleading influencer promotion with Klout, Dan York's report, McDonald's finds trouble with real-time marketing, Media Monitoring Minute from CustomScoop, listener comments, the dark side of reputation management, Michael Netzley's Asia report, Fleishman-Hillard data reveals an authenticity gap; how to comment; music from Novi Novak; and more. Mon, 13 May 2013 10:00 GMT http://traffic.libsyn.com/fir/fir-703.mp3 podcasts no 1:32:13 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_702_may_6_2013/ Soundcloud interview is up; B2B Huddle keynotes are coming; Quick News: 300 social media policies, retracting tweets, thoughts after using Google Glass, Lowe's cracks Vine marketing code; Ragan promo; News That Fits: the future of PR agencies, Michael Netzley's Asia report, Media Monitoring Minute from CustomScoop, listener comments, MOOCs will disrupt how we learn, Dan York's report; music from Kim Jarrett; and more. FIR #702 Soundcloud interview is up; B2B Huddle keynotes are coming; Quick News: 300 social media policies, retracting tweets, thoughts after using Google Glass, Lowe's cracks Vine marketing code; Ragan promo; News That Fits: the future of PR agencies, Michael Netzley's Asia report, Media Monitoring Minute from CustomScoop, listener comments, MOOCs will disrupt how we learn, Dan York's report; music from Kim Jarrett; and more. Mon, 06 May 2013 08:00 GMT http://traffic.libsyn.com/fir/fir-702.mp3 podcasts no 1:27:49 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_701_april_29_2013/ No Shel this week; new book review up; FIR Interview with Eric Wahlforss, co-founder and CTO of SoundCloud; coming, The B2B Huddle is on May 2; Quick News: can communicators convey company messages via fiction?, fake Twitter followers and a dirty marketing secret, new examples of smart use of QR codes; Ragan promo; News That Fits: report on Socialbakers Engage 2013 and FT Digital Media 2013; Dan York's report; segment with Neville and guest co-host Stephen Waddington on the Associated Press' Twitter account hack, should British politicians take notes from Barack Obama's campaign team?, the international challenges for the PR profession; Media Monitoring Minute; Michael Netzley reports from Singapore; listener comments; music from Mother Redcap; and more. FIR #701 No Shel this week; new book review up; FIR Interview with Eric Wahlforss, co-founder and CTO of SoundCloud; coming, The B2B Huddle is on May 2; Quick News: can communicators convey company messages via fiction?, fake Twitter followers and a dirty marketing secret, new examples of smart use of QR codes; Ragan promo; News That Fits: report on Socialbakers Engage 2013 and FT Digital Media 2013; Dan York's report; segment with Neville and guest co-host Stephen Waddington on the Associated Press' Twitter account hack, should British politicians take notes from Barack Obama's campaign team?, the international challenges for the PR profession; Media Monitoring Minute; Michael Netzley reports from Singapore; listener comments; music from Mother Redcap; and more. Mon, 29 Apr 2013 07:30 GMT http://traffic.libsyn.com/fir/fir-701.mp3 podcasts no 1:30:15 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_700_april_22_2013/ FIR co-host interview coming, update on our call-in line, Viral Video Summit on Friday, B2B Huddle reminder; Quick News: UK agencies' use of unpaid interns investigated, free career advice for Millenials, Qantas gives up PR feed on Twitter, the top 100 banks on social media; Ragan promo; News that Fits: segment from our interview with Donna Papacosta, Michael Netzley's Asia report, Media Monitoring Minute, listener comments, update on Supreme Court decision in Meltwater copyright case, Dan York's report, review of social media in the Boston Marathon Bombing; Neville's on his own next week; music from Cruisebox; and more. FIR #700 FIR co-host interview coming, update on our call-in line, Viral Video Summit on Friday, B2B Huddle reminder; Quick News: UK agencies' use of unpaid interns investigated, fee career advice for Millenials, Qantas gives up PR feed on Twitter, the top 100 banks on social media; Ragan promo; News that Fits: segment from our interview with Donna Papacosta, Michael Netzley's Asia report, Media Monitoring Minute, listener comments, update on Supreme Court decision in Meltwater copyright case, Dan York's report, review of social media in the Boston Marathon Bombing; Neville's on his own next week; music from Cruisebox; and more. Mon, 22 Apr 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-700.mp3 podcasts no 1:40:54 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_699_april_15_2013/ Book Club episode is up, Future of Business book review and Brian Solis interview are coming, upcoming speaking gigs; Quick News: how secure is your WordPress site?, SEC-social media update, why become an authority on Google Plus, Digg surveys Google Reader users; Ragan promo; News That Fits: two new case studies, Dan York's report, BBC's tough choice, Media Monitoring Minute from CustomScoop, listener comments, social data and CMOs, survey says social media hurts friendships; music from Belladonna, and more. FIR #699 Book Club episode is up, Future of Business book review and Brian Solis interview are coming, upcoming speaking gigs; Quick News: how secure is your WordPress site?, SEC-social media update, why become an authority on Google Plus, Digg surveys Google Reader users; Ragan promo; News That Fits: two new case studies, Dan York's report, BBC's tough choice, Media Monitoring Minute from CustomScoop, listener comments, social data and CMOs, survey says social media hurts friendships; music from Belladonna, and more. Mon, 15 Apr 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-699.mp3 podcasts no 1:23:48 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_698_april_7_2013/ Book Club recording coming, Steve Rubel interview is up; FIR will have audio from May 2 B2B Huddle; Quick News: study delves into hashtag usage, Vine may be the next big thing for brands, crowdsourcing can slow false rumors, Microsoft apologies for employees tweets; Rasgan promo; News That Fits: Collaborative data journalism in action, Dan York's report, social media now SEC compliant, Media Monitoring Minute from CustomScoop, listener comments, can Google Hangouts replace press conferences?, Michael Netzley's Asia report, social media and the language of PR; music from Robert Walker and the Century Band; and more. FIR #698 Book Club recording coming, Steve Rubel interview is up; FIR will have audio from May 2 B2B Huddle; Quick News: study delves into hashtag usage, Vine may be the next big thing for brands, crowdsourcing can slow false rumors, Microsoft apologies for employees tweets; Rasgan promo; News That Fits: Collaborative data journalism in action, Dan York's report, social media now SEC compliant, Media Monitoring Minute from CustomScoop, listener comments, can Google Hangouts replace press conferences?, Michael Netzley's Asia report, social media and the language of PR; music from Robert Walker and the Century Band; and more. Mon, 08 Apr 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-698.mp3 podcasts no 1:32:09 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_697_april_1_2013/ Rubel interview and London content marketing panel Speakers and Speeches coming; FIR Book Club with Andrea Weckerle on Friday; Quick News: how Google empowers employees, Google wants native ads out of Google News, BBC survey shows evolving news consumption habits, language of social media permeates advertising; Ragan promo; News That Fits: Flipboard self-published mini magazines could be disruptive, Ford crisis management stops a kerfuffle started by its India ad agency, Dan York and Michael Netzley's joint report, listener comments, how social media can benefit CEOs in their first hundred days, Kred introduces Kred for Brands; music from Harmony and Groove; and more. FIR #697 Rubel interview and London content marketing panel Speakers and Speeches coming; FIR Book Club with Andrea Weckerle on Friday; Quick News: how Google empowers employees, Google wants native ads out of Google News, BBC survey shows evolving news consumption habits, language of social media permeates advertising; Ragan promo; News That Fits: Flipboard self-published mini magazines could be disruptive, Ford crisis management stops a kerfuffle started by its India ad agency, Dan York and Michael Netzley's joint report, listener comments, how social media can benefit CEOs in their first hundred days, Kred introduces Kred for Brands; music from Harmony and Groove; and more. Mon, 01 Apr 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-697.mp3 podcasts no 1:32:09 public relations, PR, communications, business, technology, neville hobson, shel holtz Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_696_march_25_2013/ Steve Rubel interview coming; FIR discount to London conference; Neville on March 27 panel; Quick news: Klout opens business dashboard, implications of AP's win vs. Meltwater, NYT attempts structured comments, Amazon launches Send to Kindle button; Ragan promo; News that Fits: 5 seconds to tell your story, Michael Netzley's Asia report, Coca-Cola asserts buzz doesn't affect short-term sales, Media Monitoring Minute from CustomScoop, how social media improved writing, Dan York's report, PR content in a mobile world; how to comment; music from the David Nelson Band; and more. FIR #696 Steve Rubel interview coming; FIR discount to London conference; Neville on March 27 panel; Quick news: Klout opens business dashboard, implications of AP's win vs. Meltwater, NYT attempts structured comments, Amazon launches Send to Kindle button; Ragan promo; News that Fits: 5 seconds to tell your story, Michael Netzley's Asia report, Coca-Cola asserts buzz doesn't affect short-term sales, Media Monitoring Minute from CustomScoop, how social media improved writing, Dan York's report, PR content in a mobile world; how to comment; music from the David Nelson Band; and more. Mon, 25 Mar 2013 08:30 GMT http://traffic.libsyn.com/fir/fir-696.mp3 podcasts no 1:22:43 public relations, PR, communications, business, technology, neville hobson, shel holtz