Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/ Items that didn't make it into the twikce-weekly Hobson and Holtz Report, but were still good enough to share. A service of For Immediate Release. For Immediate Release is a podcast addressing the worlds of online technology and PR/organizational communications. It is anchored by the twice-weekly Hobson and Holtz Report. en-us This work is licensed under a Creative Commons License, http://creativecommons.org/licenses/by-nc-nd/2.0/ Shel Holtz shel@holtz.com no Business Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_developing_global_consensus_for_the_pr_profession/ Cut from FIR 701 - On the Barcelona Principles, the Melbourne Mandate and the Stockholm Accords: plans for developing a global consensus for the PR profession, but are communication and awareness-raising effective? FIR Cut from FIR 701 Cut from FIR 701 - On the Barcelona Principles, the Melbourne Mandate and the Stockholm Accords: plans for developing a global consensus for the PR profession, but are communication and awareness-raising effective? Mon, 29 Apr 2013 07:45 GMT http://traffic.libsyn.com/fir/fircut-barcelona.mp3 podcasts no 11:16 public relations, PR, communication, professional development, Barcelona Principles, Melbourne Mandate, Stockholm Accords Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_starbucks_hashtag_hijacked_by_critics/ Cut from FIR 683 - An online protest over Starbucks' UK tax status undermines a brand hashtag campaign FIR Cut from FIR 683 Cut from FIR 683 - An online protest over Starbucks' UK tax status undermines a brand hashtag campaign Mon, 24 Dec 2012 02:15 GMT http://traffic.libsyn.com/fir/fircut-starbucks.mp3 podcasts no 9:47 social media, hashtags, hashtag campaigns, Starbucks Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_lawsuit_could_end_medical_gags_against_bad_online_reviews/ Cut from FIR 628 - Dentist sued over contract limiting patient's right to post a bad online review FIR Cut from FIR 628 Cut from FIR 628 - Dentist sued over contract limiting patient's right to post a bad online review Mon, 24 Dec 2012 02:15 GMT http://traffic.libsyn.com/fir/fircut-medicaljustice.mp3 podcasts no 6:14 social media, online reviews, yelp, medical justice Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_choosing_the_right_social_platform/ Cut from FIR 616 - Choosing the right social platform for reaching the media FIR Cut from FIR 616 Cut from FIR 616 - Choosing the right social platform for reaching the media Mon, 12 Sep 2011 02:15 GMT http://traffic.libsyn.com/fir/fircut-howtoreachmedia.mp3 podcasts no 6:14 facebook, comments, facebook comments, geoff livingston Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_crowdsourcing_the_big_mac_index/ Cut from FIR 610 - Crowdsourcing the Big Mac Index FIR Cut from FIR 610 Cut from FIR 610 - Crowdsourcing the Big Mac Index Mon, 14 Mar 2011 02:15 GMT http://traffic.libsyn.com/fir/fircut-bigmacindex.mp3 podcasts no 4:42 facebook, comments, facebook comments, geoff livingston Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/facebooks_comment_utility_a_force_for_good_or_evil/ Cut from FIR 590 - Incorporating Facebook comments into blogs sparks debate about whether it solves a problem or further expands Facebook's web domination. FIR Cut from FIR 590 Cut from FIR 590 - Incorporating Facebook comments into blogs sparks debate about whether it solves a problem or further expands Facebook's web domination. Mon, 14 Mar 2011 02:15 GMT http://traffic.libsyn.com/fir/fircut-facebookcomments.mp3 podcasts no 8:42 facebook, comments, facebook comments, geoff livingston Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/that_chrysler_tweet/ Cut from FIR 590 - The tweet that led Chrysler to fire its social media agency. FIR Cut from FIR 590 Cut from FIR 590 - The tweet that led Chrysler to fire its social media agency. Mon, 14 Mar 2011 02:15 GMT http://traffic.libsyn.com/fir/fircut-chrysler.mp3 podcasts no 6:20 chrysler, twitter, tweet, detroit, new media strategies, NMR Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/childish_pr_practices_the_end_of_email/ Cut from FIR 588 - Is there a trend in childish behavior among some practitioners; one company bans internal email. FIR Cut from FIR 588 Cut from FIR 588 - Is there a trend in childish behavior among some practitioners; one company bans internal email. Mon, 28 Feb 2011 02:15 GMT http://traffic.libsyn.com/fir/fircut-badpr-nomoremail.mp3 podcasts no 5:45 pr, public relations, email, internal communications, social media, collaboration, twitter Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir-cut-twitter-and-winter-travel/ Cut from FIR 580 - Airlines and politicians put Twitter to good use as winter storms blanketed the U.S. East Coast. FIR Cut from FIR 580 Cut from FIR 580 - Airlines and politicians put Twitter to good use as winter storms blanketed the U.S. East Coast. Mon, 03 Jan 2011 02:15 GMT http://traffic.libsyn.com/fir/fircut-travelandtwitter.mp3 podcasts no 10:19 smartphones, holidays, technology, mobile Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_vaseline_skin_lightening_cream_meets_social_networking Outrage erupts on Vaseline Facebook page over an app promotinng Vaseline skin lightening cream in India. FIR Cut from episode 556 Outrage erupts on Vaseline Facebook page over an app promotinng Vaseline skin lightening cream in India. Mon, 19 Jul 2010 02:12 GMT http://traffic.libsyn.com/fir/fircut-vaseline.mp3 podcasts no 01:51 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_bbc_tests_tracking_real-time_twitter_trends_with_zeitgeist_tool Real-time takes on new meaning at the BBC with the introduction of a test around tweets of network content. FIR Cut from episode 556 Real-time takes on new meaning at the BBC with the introduction of a test around tweets of network content. Mon, 19 Jul 2010 02:10 GMT http://traffic.libsyn.com/fir/fircut-bbczeitgeist.mp3 podcasts no 03:42 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_we_cant_handle_more_than_150_friends/ Cut from FIR 520: Study suggests 150 friends is the maximum we can handle The Hobson and Holtz Report: Cuts Cut from FIR 520: Study suggests 150 friends is the maximum we can handle Mon, 25 Jan 2010 18:30 GMT http://media.libsyn.com/media/fir/fircut-150friends.mp3 podcasts no 7:35 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_snow_customer_service_and_crisis_communication_make_eurostars_perfect_storm/ Cut from FIR #511: Snow, customer service and crisis communication make Eurostar's perfect storm The Hobson and Holtz Report: Cuts Cut from FIR #511: Snow, customer service and crisis communication make Eurostar's perfect storm Mon, 21 Dec 2009 18:30 GMT http://media.libsyn.com/media/fir/fircut-eurostar.mp3 podcasts no 6:14 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_what_options_for_cipr_facing_financial_crisis/ Cut from FIR #498: What options for CIPR facing financial crisis? The Hobson and Holtz Report: Cuts Cut from FIR #498: What options for CIPR facing financial crisis? Thu, 05 Nov 2009 21:30 GMT http://media.libsyn.com/media/fir/fircut-ciprfinances.mp3 podcasts no 5:33 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_microsoft_plans_tupperware-style_windows_7_community_launch_events/ Cut from FIR #480: Microsoft plans Tupperware-style Windows 7 community launch events The Hobson and Holtz Report: Cuts Cut from FIR #480: Microsoft plans Tupperware-style Windows 7 community launch events Thu, 03 Sep 2009 18:10 GMT http://media.libsyn.com/media/fir/fircut-windows7party.mp3 podcasts no 5:36 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_are_lifestreams_the_corporate_blogs_of_the_future/ Cut from FIR #480: Are lifestreams the corporate blogs of the future? The Hobson and Holtz Report: Cuts Cut from FIR #480: Are lifestreams the corporate blogs of the future? Thu, 03 Sep 2009 18:10 GMT http://media.libsyn.com/media/fir/fircut-lifestreams.mp3 podcasts no 10:52 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_if_you_want_your_iphone_app_to_stand_out_promote_it/ Cut from FIR #474: If you want your iPhone app to stand out, promote it. The Hobson and Holtz Report: Cuts Cut from FIR #474: If you want your iPhone app to stand out, promote it. Thu, 13 Aug 2009 21:10 GMT http://media.libsyn.com/media/fir/fircut-iphoneapps.mp3 podcasts no 5:57 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_how_to_use_twitter_in_your_job_search/ Cut from FIR #474: How to use Twitter in your job search. The Hobson and Holtz Report: Cuts Cut from FIR #474: How to use Twitter in your job search. Thu, 13 Aug 2009 21:00 GMT http://media.libsyn.com/media/fir/fircut-twitterjobs.mp3 podcasts no 5:44 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_back-to-school_pitches_go_social_with_facebook_and_twitter/ Cut from FIR #470: This year, back-to-school marketing is all about driving discussion in online social-media "communities." The Hobson and Holtz Report: Cuts Cut from FIR #470: This year, back-to-school marketing is all about driving discussion in online social-media "communities." Thu, 30 Jul 2009 20:45 GMT http://media.libsyn.com/media/fir/fircut-backtoschool.mp3 podcasts no 5:59 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_chris_anderson_makes_multiple_versions_of_free_available_for_free Cut from FIR #466: Wired Editor Chris Anderson is making digital, print and audio versions of his new book, "Free," available for free as a means of walking the talk. The Hobson and Holtz Report: Cuts Cut from FIR #466: Wired Editor Chris Anderson is making digital, print and audio versions of his new book, "Free," available for free as a means of walking the talk. Thu, 16 Jul 2009 17:00 GMT http://media.libsyn.com/media/fir/fircut-free.mp3 podcasts no 3:07 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_county_official_takes_heat_for_offering_social_media_job Cut from FIR #447: County leaders take pay cut to fund social media position but critics abound anyway. The Hobson and Holtz Report: Cuts Cut from FIR #447: County leaders take pay cut to fund social media position but critics abound anyway. Mon, 11 May 2009 15:30 GMT http://media.libsyn.com/media/fir/fircut-govjob.mp3 podcasts no 6:40 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_iabc_magazine_offers_three_views_of_communication_measurement Cut from FIR #447: Three articles from Merry Elrick, Katie Paine, and Angela Sinickas delve deep into communication measurement. The Hobson and Holtz Report: Cuts Cut from FIR #447: Three articles from Merry Elrick, Katie Paine, and Angela Sinickas delve deep into communication measurement. Mon, 11 May 2009 15:30 GMT http://media.libsyn.com/media/fir/fircut-cwmeasure.mp3 podcasts no 7:32 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_can_you_explain_twitter_in_140_characters_or_less/ Cut from FIR #446: A feature in The Blog Herald asks for help in explaining Twitter. The Hobson and Holtz Report: Cuts Cut from FIR #446: A feature in The Blog Herald asks for help in explaining Twitter. Thu, 07 May 2009 22:15 GMT http://media.libsyn.com/media/fir/fircut-whatistwitter.mp3 podcasts no 7:09 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_gartner_report_on_newspapers_and_social_media/ Cut from FIR #434: A report from Gartner Research suggests newspapers aren't leveraging social media enough for their biggest fans to become brand ambassadors. Businesses should pay attention. The Hobson and Holtz Report: Cuts Cut from FIR #434: A report from Gartner Research suggests newspapers aren't leveraging social media enough for their biggest fans to become brand ambassadors. Businesses should pay attention. Thu, 26 Mar 2009 20:00 GMT http://media.libsyn.com/media/fir/fir-cut-newspapers.mp3 podcasts no 5:01 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_michael_netzleys_asia_report/ Cut from FIR #417: The Asia Report arrived late; we're making it available as a Cut. The regular report will be part of FIR on Monday. The Hobson and Holtz Report: Cuts Cut from FIR #417: The Asia Report arrived late; we're making it available as a Cut. The regular report will be part of FIR on Monday. Thu, 29 Jan 2009 21:30 GMT http://media.libsyn.com/media/fir/fircut-netzley.mp3 podcasts no 8:09 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_social_software_round-up/ Cut from FIR #417: Round-up of 4 social software apps: Twhirl, Chat Catcher, PingPressFM and Powerpress. The Hobson and Holtz Report: Cuts Cut from FIR #417: Round-up of 4 social software apps: Twhirl, Chat Catcher, PingPressFM and Powerpress. Tue, 27 Jan 2009 17:00 GMT http://media.libsyn.com/media/fir/fircut-4apps.mp3 podcasts no 9:28 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_blubrry_lifeline_for_podango_customers_introduces_powerpress_podcasting_plugin/ Cut from News That Fits in FIR #409: Podcast hosting service and advertising company gives customers three days notice to find a new service. The Hobson and Holtz Report: Cuts Cut from News That Fits in FIR #409: Podcast hosting service and advertising company gives customers three days notice to find a new service. Mon, 29 Dec 2008 22:30 GMT http://media.libsyn.com/media/fir/fircut-podango.mp3 podcasts no 9:09 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_opacity_in_coal_industry_blogger_outreach_program/ Cut from News That Fits in FIR #409: Opponents latch onto blogger outreach after blasting astroturfing efforts. The Hobson and Holtz Report: Cuts Cut from News That Fits in FIR #409: Opponents latch onto blogger outreach after blasting astroturfing efforts. Mon, 29 Dec 2008 22:30 GMT http://media.libsyn.com/media/fir/fircut-cleancoal.mp3 podcasts no 3:58 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/ibm_launches_enterprise_social_network_for_research_purposes/ Cut from News That Fits in FIR #408: IBM researches explore impact of a social network on employees and the company. The Hobson and Holtz Report: Cuts Cut from News That Fits in FIR #408: IBM researches explore impact of a social network on employees and the company. Mon, 22 Dec 2008 22:30 GMT http://media.libsyn.com/media/fir/fircut-ibmsocialnetwork.mp3 podcasts no 5:45 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_iphone_is_apples_netbook/ Cut from News That Fits in FIR #408: The iPhone is Apple's netbook The Hobson and Holtz Report: Cuts Cut from News That Fits in FIR #408: The iPhone is Apple's netbook Mon, 22 Dec 2008 22:30 GMT http://media.libsyn.com/media/fir/fircut-iphone.mp3 podcasts no 10:03 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_best_and_worst_of_communications/ Cut from News That Fits in FIR #400: PRWatch opens votings for 2008 Falsies while FastCompany reviews 10 best marketing efforts. The Hobson and Holtz Report: Cuts Cut from News That Fits in FIR #400: PRWatch opens votings for 2008 Falsies while FastCompany reviews 10 best marketing efforts. Mon, 24 Nov 2008 22:10 GMT http://media.libsyn.com/media/fir/fircut-bestandworst.mp3 podcasts no 5:21 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/traffic_soars_for_financial_blogs_but_will_it_last/ Cut from News That Fits in FIR #400: Financial blogs are hot during economic bad times, but be cautious applying the advice you read. The Hobson and Holtz Report: Cuts Cut from News That Fits in FIR #400: Financial blogs are hot during economic bad times, but be cautious applying the advice you read. Mon, 24 Nov 2008 22:10 GMT http://media.libsyn.com/media/fir/fircut-financialblogs.mp3 podcasts no 2:47 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/google_searchwiki_love_it_or_hate_it/ Cut from News That Fits in FIR #400: Google SearchWiki gets its own bad PR while one blogger looks at broader PR implications. The Hobson and Holtz Report: Cuts Cut from News That Fits in FIR #400: Google SearchWiki gets its own bad PR while one blogger looks at broader PR implications. Mon, 24 Nov 2008 22:10 GMT http://media.libsyn.com/media/fir/fircut-searchwiki.mp3 podcasts no 4:26 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/is_linkedin_a_threat_or_an_opportunity_for_investor_relations/ Cut from News That Fits in FIR #400: Dominic Jones identified the possibility of IR problems with LinkedIn's company profiles The Hobson and Holtz Report: Cuts Cut from News That Fits in FIR #400: Dominic Jones identified the possibility of IR problems with LinkedIn's company profiles Mon, 24 Nov 2008 22:10 GMT http://media.libsyn.com/media/fir/fircut-linkedinandir.mp3 podcasts no 5:38 public relations, PR, communications