Tuesday, September 09, 2014
Thought Leadership with Mitchell Levy and Michael Procopio, Episode 39: September 9, 2014
In this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview
In this episode we talk with Mark Babbitt (@MarkSBabbitt), CEO and Founder of YouTern and Ted Coine (@TedCoine) is co-founder of Switch and Shift.
This episode centers on the Social Age, and how it is quickly changing the way in which business is done. As recognized enablers of change in the time of social, Mark and Ted share the belief that #ThoughtLeadership is about having an original thought and gaining people’s trust. They co-authored the book, “A World Gone Social: How Companies Must Adapt to Survive” (http://www.amazon.com/World-Gone-Social-Companies-Survive/dp/081443326X) to make businesses, specifically the CEOs, become fully aware of the huge impact of social media. Mark and Ted lament the fact that less than 30 percent of world CEOs are actually on social, and so they push business leaders and all leaders to dive in, because people are there on social, and if you’re not, you can’t be a leader. One reason CEOs of many big companies refuse to engage and participate on social is because they are afraid to hear the bad stuff. Mark says it is not easy to get involved, listen, absorb, and react, especially to criticisms, but you have to be ready for that.
Mark and Ted insist that CEOs will be hard put to retain their jobs if they don’t participate on social. The Social Age is so powerful and different than anything humans have seen because it has the power to amplify attention, responsibility, and recognition, among other things. Until leaders see the business lead on social, they are not going to leave their comfort zone. In the discussion, Mitchell and Michael also inquire about OPEN, or Ordinary People, Extraordinary Network, which is the subject of a new book by Mark and Ted. They encourage all listeners or viewers of #TLL to create or join open circles to find the right people who are capable of getting the job done.
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Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/ .
• Soon, CEOs, social leaders will realize that if you’re not there on social, you’re not doing your job. @TedCoine @MarkSBabbitt
• What leader can afford not to have real-time intelligence? @TedCoine
• People’s attention goes where it’s rewarded. @MarkSBabbitt
• We’re still in the industrial age in terms of management thinking & processes. @TedCoine
• To CEOs: Hey, you gotta go there yourself! @happyabout
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This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.
You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter: @MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.
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