Sunday, July 20, 2014
Thought Leadership with Mitchell Levy and Michael Procopio, Episode 31: July 20, 2014
In this episode, Mitchell and Michael share insights with #ThoughtLeader Glenn Gow who imparts valuable lessons and learnings from being the CEO of Crimson Marketing for over two decades now. Glenn thinks a #ThoughtLeader is someone who thinks it is possible to do things that people are not doing today, someone who doesn’t focus on the difficulties between where he is today and where he wants to be and gets people excited about what is possible.
Glenn puts great weight on the role of CMOs in promoting #ThoughtLeadership within any organization. He believes that CMOs should strive to take the “CEO perspective” in terms of taking a wider view and making use of big data across the organization and communicating more effectively to marketing down to the rest of the team. The beauty of this is that CMOs now have the capability they never had before to gain a much bigger seat at executive committee meetings through the availability of data and systems. Glenn points out that data has enough value in it today that organizations need to have systems to make sense of it, whether predictive analytics or website analytics. And the good thing is all of these are available to the CMO, although they first need to have skill shift. Organizations should also consider having a larger data-focused marketing team than a creative-focused marketing team. He stresses the need to raise data to a level of awareness, noting that that all questions can be answered if you bring data together in one place.
The interview also discusses why there is a need for CMOs to think about post-funnel and why there should be an introduction, instead of a handout, of marketing to sales given that marketing needs to stay connected to the prospect until they complete.
To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.
Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App: http://AhaAmplifier.com/ .
• Data has enough value in it today that you need systems to make sense of it. @CrimsonCEO
• CMOs need to integrate all the functionality in big data. @CrimsonCEO
• Sometimes you fail because you can’t get over to the data that is available to you. @CrimsonCEO
• Companies need to change, or disappear. @happyabout
Glenn Gow (@CrimsonCEO) is the CEO of Crimson Marketing, founded the firm in 1991. Under his leadership, Crimson became one of the fastest-growing companies in the U.S., achieving “Inc. 500″ status in the process..Crimson’s clients are the biggest and best technology companies in the world including: Apple, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, Oracle, SAP, Seagate, and many others
Glenn is interviewed regularly by the business press, and has spoken at Harvard Business School, the MIT/Stanford Venture Lab, the Northern California Venture Capital Association, the Silicon Valley American Marketing Association, the Silicon Valley Association for Software Engineers, and the Software Development Forum, as well as on CNET radio and webcasts.
Glenn has a BS in Quantitative Management from the University of Florida and an MBA from Harvard Business School.
Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.
Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!
This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.
You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.
Get this podcast:
- Download the MP3 file (16.9MB, 33:27)
- Get the show on iTunes
- Subscribe to the FIR presents Thought Leadership with Mitchell Levy and Michael Procopio RSS feed
- Get the FIR app for your mobile device - iPhone | Android | Windows
- This show is recorded as a Google+ Hangout on Air, watch it on YouTube
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.