Friday, April 18, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 18: April 18, 2014

Thought Leadership with Mitchell and MichaelIn this episode, Mitchell and Michael hang out with thought leader Mark Amtower (@amtower). Backed by 30 years unparalleled experience in the field of government marketing, Mark is recognized as the “Godfather of Government Marketing” and is an award-winning consultant on matters regarding Business-to-Government (B2G), #thoughtleadership and #LinkedIn. The 30-minute interview focuses on the elements, methodologies and platforms for thought leadership but also touches on other interesting subjects, including politics and engaging the federal market.

Mark AmtowerCalling himself a “marketing fool”, Mark says that as a thought leader, he had put himself to task of really understanding and studying his niche, started writing and speaking, and then brought all the information and other people’s information through multiple venues. He stressed the importance of feedback as it helps you grow. In engaging your future advocates and advocates, you need to add legitimate value to any conversation regardless of the thought. A straightforward tip he shares to aspiring thought leaders is to never take cheap shots at people with negative or off-topic comments, especially in public. Mark finds the thought leadership funnel (www.thinkaha.com/thought-leadership-funnel/) as a very accurate representation of the processes, elements and methodologies every thought leader needs to understand, but adds that it must be visually represented as a continuum and not an in-out situation. Among the platforms Mark has maximized over the years to sustain his thought leadership includes writing books (“my greatest business card”) and engaging on Linkedin (“my favorite playground).

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App http://app.thinkaha.com/.

  •  Be content about being visible and adding value. If you do that consistently over time, thought leadership can occur. @amtower
  • Thought leadership is not just a job but a lifestyle. It is being open, honest, trustworthy, making true friends you can share an adventure with. @happyabout
  • Win apostles, not just advocates. History shows if you have a couple of apostles, you can do extraordinary things. @amtower
  • Don’t take offense at negative feedback. It helps you grow. @amtower

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes! 

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at MProcopio.com, on Twitter:@MichaelProcopio; or LinkedIn: LinkedIn.com/in/MichaelProcopio.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

FIR presents Thought Leadership with Mitchell and Michael is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Michael Procopio on 04/18 at 02:20 PM
(0) CommentsPermalink