Wednesday, March 26, 2014

Thought Leadership with Mitchell Levy and Michael Procopio, Episode 15: Mar 26, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (hashtag #ThoughLeadership) we interview Willis Turner CEO of SMEI.

As a recognized expert in social media marketing and sales, Willis shares valuable insights on how thought leadership can be advanced by being a content curator, by opening opportunities for engagement, and by giving attention to tale marketing and gamification.

Willis TurnerThe top 3 things social and marketing organizations should look into and advance to become relevant are: (1) Gamification, because if you’re not paying attention to gamification, you’re behind the times. Gamification means you apply the principles of gaming to business problems; (2) Developing personal brand. If you don’t update your Linkedin profile, or have presence on Facebook, Twitter or other social media channels, you’re irrelevant in the marketplace. Your brand has to have integrity and credibility. Remember that most buyers today are doing research on the seller even before they talk to the seller; and (3) Make a contribution, do something to give back. Because at the end of life, it’s not about the pay check, it’s about making a difference.

More about Willis on LinkedIn

Some Tweetable Moments from the show:

  • Personal branding has become critical
  • Everyone should give back to their profession
  • Every CEO should have someone looking into gamification

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This episode was sponsored, in part, by, helping experts become thought leaders.

You can connect with Mitchell at, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at, on Twitter:@MichaelProcopio; or LinkedIn:

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Posted by Michael Procopio on 03/26 at 01:54 PM
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