Monday, November 18, 2013
The Hobson and Holtz Report - Podcast #730: November 18, 2013
Intro: Another new show is coming to the FIR Podcast Network: Linked Conversations with Chuck Hester; we’re interviewed for Inside PR; Shel interviewed for GaggleAmp’s podcast; listener survey update; upcoming FIR Interview podcasts with Andrew Grill, Global Social Business Partner at IBM, formerly CEO of Kred, on defining social business, and with Sharam Fouladgar, founder of AirPR, on his new PR-focused enterprise;
Quick News: How Twitter’s new Custom Timelines can be used for brands, have you added mobile to your monitoring program?, Google wins legal fight over plan to scan the world’s books, study finds mobile-text charitable donations are impulse decisions; Ragan promo;
News That Fits: It was a busy week last week for branding gaffes: JP Morgan, Home Depot, Charmin, Kellogg’s; Dan York’s Tech Report: commentary about the FIR podcast network… and "FIR On Technology", Google+ new cover photo feature, .sexy and .tattoo now live in DNS; what every company should learn from the latest Twitter hashtag kerfuffle #AskJPM surrounding JP Morgan; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; social media is part of the entire customer life process, so how do you sustain relationships at the bottom of the funnel?; is blogging "just people showing off"?;
Music from Persian Claws; and more.
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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report for November 11, 2013: An 80-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
So, until Monday November 25…