Wednesday, September 24, 2014
Media Bullseye Roundtable 2014.14 with Guest Co-Host Sarah Santucci
In this episode of the Roundtable, I’m joined by Sarah Santucci of SMS Strategies to discuss three topics:
—The role of communications in improving turnout in elections, spurred by some observations made by FIR Podcast Network co-founder Neville Hobson.
—The importance of being a communicator first and a technologist second, as argued by frequent Roundtable guest co-host Mark Story.
—Advice on starting out as a freelancer or PR agency founder, through the eyes of Gini Dietrich.
Get this podcast:
- Download the MP3 file (30.9Mb, 32:11)
- Read the transcript
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About Your Host
Chip Griffin serves as CEO of CustomScoop, a media intelligence company he co-founded in 2000. CustomScoop provides a cloud-based subscription service that monitors, measures, and reports on traditional and social media coverage for Fortune 500 companies, non-profit organizations, public relations agencies, and small-to-medium sized enterprises. For two decades, Chip has worked in the public relations arena, including service in public and private sector organizations. He has co-founded more than half a dozen companies, and he writes and speaks frequently about the intersection of technology, media, and communications. He is a graduate of American University where he is President of the Alumni Association and a member of the School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife and two sons.
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FIR’s Media Bullseye Roundtable is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.