Monday, March 31, 2014

Kurt Shaver on AMP UP your Social Media #21

AMP UP Your Social MediaKurt Shaver is the founder of The Sales Foundry. The Sales Foundry helps companies increase sales by implementing advanced Social Selling techniques and tools like LinkedIn to connect with more decision makers. Kurt recently joined AMP Up Your Social Media’s host Glenn Gaudet to discuss how salespeople can use social media to increase sales.

“I tell salespeople to focus their efforts on growing their networks.”

Kurt offers these tips to help salespeople grow their presence on LinkedIn:

  1. Create a good looking profile. Spend some time making your profile robust with information about you, videos you created, blogs you wrote, publications you have been published in, etc.
  2. Grow your network. You want a strong network made of both quality and quantity. Establish contacts and build report. Personalize your message when you send them a connection request. Ex: “Hey Glenn, I really liked your blog post you wrote about staffing needs.” Then mention why you want to connect and how you think the other person will benefit from connecting with you.
  3. Repurpose and leverage content. Take the information that you have been given from your marketing team and sales managers and repurpose that content into LinkedIn posts: Ex: facts from a PowerPoint, testimonials from emails, etc.

Connect with Kurt on Linked or find him on Twitter at @kurtshaver.

About Kurt Shaver

Kurt ShaverKurt Shaver is founder of The Sales Foundry, a sales training company that helps businesses build social selling cultures. He brings an in-depth understanding of social selling technologies and real-world experience gained over 20 years in corporate sales and sales management. He is the creator of the 30-Day Social Selling Boot Camp and the “Social Selling Superstars podcast. Before starting The Sales Foundry in 2008, Kurt sold multi-million dollar networks for AT&T, led sales at two dot.com start-ups, and was VP of Sales for a security software vendor.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: http://www.ragan.com.

Posted by shel on 03/31 at 04:25 PM
(0) CommentsPermalink