Saturday, September 28, 2013

FIR Speakers and Speeches: Shel Holtz on social visual communication

On September 26, 2013, FIR co-host Shel Holtz spoke at a PRSA California Capitol Chapter‘s monthly meeting in Sacramento, California. The topic: social-visual communication—the rise of images and extreme-short-form video as a primary means of communication.

Brought about by the shift to content consumption via mobile devices, the social-visual communication space is currently dominated by services like Instagram, Pinterest, Vine and Tumblr. Images also dominate social networks like Facebook and Google+, earning engagement levels that often far exceed those of text-only posts.

In this presentation, Shel explains the rise of social-visual communication and explores opportunities for communicators to tap into the trend.

Shel also curates a Flipboard magazine on social-visual communication.

The SlideShare deck below will let you view the presentation while listening to the audio:

 

Social. Visual from Shel Holtz

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Intro music clip from Accelerated Ideas and used with permission.

Posted by shel on 09/28 at 09:52 AM
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