Saturday, September 28, 2013
FIR Speakers and Speeches: Shel Holtz on social visual communication
On September 26, 2013, FIR co-host Shel Holtz spoke at a PRSA California Capitol Chapter‘s monthly meeting in Sacramento, California. The topic: social-visual communication—the rise of images and extreme-short-form video as a primary means of communication.
Brought about by the shift to content consumption via mobile devices, the social-visual communication space is currently dominated by services like Instagram, Pinterest, Vine and Tumblr. Images also dominate social networks like Facebook and Google+, earning engagement levels that often far exceed those of text-only posts.
In this presentation, Shel explains the rise of social-visual communication and explores opportunities for communicators to tap into the trend.
Shel also curates a Flipboard magazine on social-visual communication.
The SlideShare deck below will let you view the presentation while listening to the audio:
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This FIR Speakers and Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Intro music clip from Accelerated Ideas and used with permission.