Monday, January 19, 2015

FIR Presents Young PR Pros: Episode 96 - 2015 Trends to Watch

Young PR Pros Welcome back and welcome 2015! For our first episode of the year, we are doing a listener request. Bowda PR suggested we discuss 2015 trends young professionals - or any PR and communications professional - should be watching.

Our hosts, Kristine D’Arbelles and Julia Kent did a bit of digging and found four interesting trends to watch.

1. Tracking the impact of social media

Hootsuite says, 2015 is the year that the impact of social media on business gets easier to show and possibly impossible to ignore.

2. Owning owned media

According to Ann Handley, Chief Content Officer at MarketingProfs, 2015 will be the year we create and curate content customers want. The idea of brands as publishers will be more important.

3. Online advertising, testing and optimizing

Jay Baer, President, Convince & Convert says 2015 will be the year of paid amplification. With content marketing reaching near-ubiquity, the success pendulum will swing toward boosting consumption of content. That will put a new focus on math, testing and optimization as content production and content distribution become equally important.

4. Wearable technology

A bit of a surprise to Kristine and Julia, but nonetheless very interesting - Mark Schaefer, Executive Director at Schaefer Marketing Solutions says by the end of 2015, wearable technology should be gathering enough steam that we will begin to see some early marketing applications.

What do you think 2015 will bring?

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Young PR Pros is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Kristine on 01/19 at 08:10 PM
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