Wednesday, April 08, 2015
FIR Presents Inside PR 406: All Things News
It’s been a big couple of weeks in the worlds of social media and journalism.
Periscope. Meerkat. Facebook hosting news sites. More snow in Ottawa. Oh my!
Facebook is in discussion with several media outlets to move their news into the social network. Facebook is clearly tired of people leaving their site to read news on other sites so they have gone to several news outlets to see if they can strike a deal to have content live there.
The New York Times is considering it for two reasons: They will gain new readers, even if it’s not on their own site, and Facebook has offered a revenue share from advertising.
It’s interesting, to say the least, but we are in disagreement about what this could mean and how it might affect readership, owned content, and access to data.
We’ve tested both while recording Inside PR. Martin has tried it from bed (accidentally). Joe has tried it from his office. And our mutual friend, Eric Tung, even tried it on the airplane.
Both subjects should be watched with careful consideration at what they mean for communicators.
What do you think?
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