Saturday, February 14, 2015
FIR Presents Inside PR #399: Don’t put a Target on your back
Target Canada got itself into big business trouble in Canada. And it got itself into even bigger reputation trouble with the way it is leaving the country.
It has become commonplace for companies to care about being seen to be responsible corporate citizens. And this involves both doing and being seen to exercise their corporate social responsibility. To make the communities in which they operate better places. To give back as well as to receive.
We expect that corporations will want to be seen to be doing more than the bare minimum they can get away with. And perhaps that’s why Target Canada has garnered so much bad media in the wake of their decision to pull out of the Canadian market. They were perceived as doing as little as the law required them to do in order to get out of the country.
Whether this was justified or not, the company seemed almost to be playing rope a dope, absorbing the blows without attempting to fight back.
Did Target give its employees, its suppliers and its partners a raw deal? Were they inept or calculating in their communications? Will this affect their reputation in the United States?
Here is a selection of the media coverage and commentary around Target’s retreat from Canada:
- Target closes all 133 stores in Canada; Seeks creditor protection
- Target owes more than $5 billion to creditors
- Target Canada owes advertising, marketing and PR partners
- Top Target Canada Managers get big cash payouts as stores close
- More must be done to help laid off Target employees
- Package for ex-ceo matches package for all 17,600 Canadian works
- Target Executives Granted Share Units One Day Before Canada Retreat
- Target closure causing crisis for independent pharmacies, owners say
- Target Canada patient records sold
- Ontario pharmacists fighting Target Canada
- Target Canada liquidation sales draw crowds and mockery
- Sears offering jobs and discounts to workers affected by Target exit from Canada
Get this podcast:
We’d love to hear your thoughts!
- Download this episode (7.91 Mb, 18:23)
- Subscribe to FIR Presents Inside PR on iTunes
- Subscribe to the FIR Presents Inside PR RSS feed
- Get the FIR app for your mobile device - iPhone | Android | Windows
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.
FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.