Wednesday, January 07, 2015
FIR Presents Inside PR #395: The chat app is the medium
Happy New Year and welcome back! We hope you had a fun and restful holiday.
In 2015, we’re planning to reinvigorate IPR by making it more topical and dealing with an issue or two a week. Stay tuned…
We also have some sad news. Michael Herman, a senior PR agency leader we know from Counselors Academy, passed away suddenly on Saturday at his home in North Carolina. Michael was the consummate PR pro, received PRSA’s highest honour, the Gold Anvil award, taught PR and never stopped learning, asking questions and helping people. Gini shares a personal memory of Mike on Pinterest and how they used to trade recipes. Here’s a moving tribute from Peppercom founder, Steve Cody. Our thoughts and sympathies go out to Mike’s family and friends.
Now onto this week’s main topic. Over the break I noticed a number of what’s ahead roundups – including TechCrunch, AdAge and GigaOm – highlighted the renewed interest in chat apps as a key way for people to communicate and connect.
Which leads to the question: how can professional communicators, who participate in public conversations, navigate in the world of chat?
Gini: A big issue is anything you post online can and will be used against you. In other words, private isn’t necessarily private, anymore.
Joe harkens back to the early days social media where you had people talking to people versus brands talking to people. Now that marketers are monitoring public interactions, he believes ordinary people, who may not trust commercial accounts, are turning to messenger apps as a way to communicate.
Private or public messages? Which will be your default in 2015? We’d love to hear what you think.
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FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.