Friday, December 19, 2014

FIR Presents Inside PR 394: The 2015 Public Relations Predictions

FIR Presents Inside PRIt’s the last episode of 2014 and we couldn’t let the year end without giving you our public relations predictions for 2015.

Before we get to those predictions, though, Joe talks about a few changes at Google, including updates to the Customer Journey to Online Purchase. For communicators, this is pretty interesting to check out because it helps you determine how a customer might make a purchase decision and how you can help them along through the process. No longer do you have to guess at the types of content that will help them make a decision.

The trends we discuss are:

  • The continual integration of PESO (paid, earned, shared, and owned media);
  • Return of big ideas a la West Jet Holiday Miracle; and
  • The quest for scale, bot for organizations and for content.

Of course, we talk about why we’ve chosen each of these and what they mean for the industry. They also all seem to intertwine with one another, which was not planned. We didn’t discuss beforehand which trend we had each chosen. Serendipity!

And, before you begin your holiday cheer, please join us in making fun of Martin Waxman for always saying, “At triple W insidepr dot C A” instead of just “insidepr dot CA.”

Happy Holidays to all of you! We wish you a great start to 2015 and look forward to hanging out in your ears for another year.

We’d love to hear what you think.

Send us an email or an audio comment to .(JavaScript must be enabled to view this email address), join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

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We’d love to hear your thoughts!

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You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

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FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 12/19 at 10:10 AM
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