Wednesday, November 05, 2014
FIR Presents Inside PR #389: A merger, a Facebook departure, and a cool new tool
On today’s Inside PR, we have three topics: The Vocus/Cision merger, Copyblogger shutting down its Facebook page, and a cool new tool called Slidebatch.
Vocus and Cision
As it happens, I was in Washington, D.C. for the PRSA International Conference. I attended the happy hour with Vocus and Cision to learn of their new name and what their plans are, now that the merger is complete.
They will keep the name Cision and will be headquartered in Chicago (which makes me happy), but it sounds like Cision clients will now have access to Vocus tools (PR Web and HARO) and Vocus clients will now have access to Cision tools.
But it is an interesting look at what is happening in the PR industry. Joe asks if we’re shrinking and what that could mean for our livelihoods.
Copyblogger and Facebook
Then we tackled the big announcement from Copyblogger that they shut down their Facebook page, even with 36,000 fans.
We talk about whether this is a publicity stunt (that clearly is working because everyone in the industry is talking about it) or just a really smart decision.
Though the algorithm at Facebook has changed and engagement, reach, and comments are down across the board, it still drives a significant amount of referral traffic for each of us.
It would be interesting to see if Copyblogger lost a significant amount of referral traffic when they did this.
SlideBatch is going to change the look and feel of your newsrooms forever.
No more manual updates to the newsroom every time a story runs.
Instead of every time a story runs about your organization or about one of your client, you have to create an image, write a couple of sentences to entice people to click, and then link to the original story, you can create a Batch.
We talk about other uses for it and why we think it’s a nice tool for every PR pro’s toolbox.
We’d love to know what you think about these topics!
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FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.