Wednesday, October 08, 2014
FIR Presents Inside PR #387: Is another tech bubble about to burst?
This week, it’s Gini and me – as Joe was under the weather. (And you can hear from my voice that I’m just a tad jet-lagged…)
We spend the show talking about a couple of recent news items that caught our attention, and especially the notion that we may be headed into another tech bubble.
There certainly are a few signs. First, the New York Times announced it’s laying off 100 people from its newsroom staff. Tony Hsieh, CEO of Zappos.com and founder of The Downtown Project in Las Vegas, announced he was stepping down as project lead and then laid off 30 people. And VC Marc Andreesen feels tech startups are burning through cash at a rate similar to the 1999 tech bubble and that’s a cause for worry.
Martin references Clay Shirky’s Last Call post on Medium about the impending demise of print.
Shirky offers three pieces of advice to journalists to help reposition themselves and Gini thinks they apply just as well to communicators.
Get good with numbers – we’re in an age where we need to be focused on how the content and communications work we do becomes an investment, not an expense.
Learn to use social media tools to get ideas for stories. That’s something we’re good at already, but we need to continue to test and learn.
Collaborate – that is, integrate paid, earned, shared and owned programs and understand how the pieces fit together.
What do you think? Are we heading into another tech bubble? How will that affect the landscape for journalists and communicators? Can we redouble our efforts to adapt and retrain ourselves? We’d love to hear from you.
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FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.