Wednesday, September 24, 2014
FIR Presents Inside PR 385: Twitter “Buy Now” and Social Advertising
Twitter is slowly rolling out a “buy now” button to users, which promotes the ability to buy directly from the social network.
As Twitter continues to try to figure out how to make money, and brands want to figure out a return-on-investment that translates directly to the bottom line, it will be interesting to watch and see how (or if?) this works.
Pinterest certainly has been able to figure it out…maybe Twitter is taking a page from their book.
We discuss the implications and pros and cons of social advertising and then move to Apple Pay.
Apple Pay is offered on the new iPhone 6 and provides a way for you to pay without cash or credit card (and is my dream because I hate carrying a wallet and I hate carrying a purse).
We debate the merits, whether it’s bad for small business, whether it could be disastrous for some, and whether it’s made only for enterprise organizations.
Martin tells a story of his local coffee shop—Snakes and Lattes—that is a true neighborhood destination. He worries a business like that won’t be able to afford the infrastructure needed to accept Apple Pay. I, however, share a story of how local boutiques in my neighborhood all have iPads at the counter to accept Belly, a local loyalty card.
Who is right and who is wrong is yet to be seen, but we’d love to hear what you think.
Will the Twitter “buy now” button help brands increase sales? Will Apple Pay be devastating to small business?
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FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.