Wednesday, September 17, 2014
FIR Presents Inside PR 384: It’s Spin Sucks’ anniversary – and we celebrate with blogging tips
It’s a big day for us at Inside PR – well, a big day for Gini, but we’re celebrating with her! Spin Sucks turned eight. And that’s a milestone.
Gini looks back and talks about her first post and how…um…disappointing it was. She said it was just a blog introduction without any links (though there were footnotes), but with a few references to some guy named Ray (they’re not sure who that was) and it had no images or optimization…
Back then they didn’t have a clear vision of the kind of content that would help them achieve their vision to improve the reputation of PR.
Gini took it over in 2009 and worked hard and consistently to create the type of content that built and engaged a community and made it into the runaway success it is today.
A big congratulations from all of us to Spin Sucks!
Joe says it’s not easy to keep up Gini and her team’s level of commitment and production and mentions a post by Darren Barefoot, who says he’s no longer doing most of his writing on his blog. Rather, he’s publishing on other platforms with bigger audiences so more people see and interact with his ideas.
In the second part of the show we ask Gini, who recently spoke about advanced blogging at Content Marketing World, to share some of her tips. Here are three:
- Follow trends and lists to discover fresh, relevant ideas.
- Imagine and reuse your content and turn a blog post into a podcast, video and other sharable social objects.
- Syndicate and distribute content beyond your social networks to build momentum.
Do you have any to add?
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FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.