Wednesday, August 27, 2014
FIR Presents Inside PR #382: Considering native advertising
This has been the summer of native advertising. More and more of it is showing up on more and more outlets. And it’s even broken through to our consciousness via mainstream media, thanks to John Oliver.
This week on the Inside PR podcast, Gini Dietrich, Martin Waxman and I talk about native advertising and the questions that have been raised about it. Is native advertising simply “disguising your ads to make them look like new stories?” Is it something insidious? Is it something with a short lifespan or a permanent fixture of the new media economy? How do we do it in a way that preserves the integrity of the news organization and the trust that we can place in it?
Yes, this week we’re all about native advertising on Inside PR. We hope that you’ll listen to and enjoy this full episode discussion.
Get this podcast:
We’d love to hear your thoughts!
- Download this episode (18.4Mb, 20:01)
- Subscribe to FIR Presents Inside PR on iTunes
- Subscribe to the FIR Presents Inside PR RSS feed
- Get the FIR app for your mobile device - iPhone | Android | Windows
Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.
Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.
FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.