Friday, May 09, 2014
FIR Presents Inside PR #371: New makeovers for Google+ and Facebook
Martin, Gini, and I are back together again for the first time since we got together in Toronto for the launch of Gini’s new book Spin Sucks. (And by the way, if you haven’t had a chance to get your copy, I recommend that you do. It’s an excellent read.”)
This week, we ask, “Would you care if Google plus disappeared?”
Martin likens Google+ to vitamins. He knows that they are good for him, but he must remind himself to use it. It’s not part of his daily routine.
While agreeing with Martin that Google+ is not her first-choice social network, Gini says that Google plus is a large driver of traffic to the Spin Sucks website. So while it’s not necessarily a preferred site for its consumer experience, Google+ definitely does drive benefits to a content marketer.
As I look at my top four destinations, I see a real differentiation between Twitter and Facebook on one hand and Google+ and Feedly on the other hand. Twitter and Facebook are ideal for awareness. They tell me something has happened quickly after it does happen. Feedly and Google+, on the other hand, provide me with more in-depth and thoughtful analysis and commentary on developments that lead to better understanding.
We also talk about the FB newswire.
Gini sees its content as typical of citizen journalism – delivering reports on what people are seeing or experiencing in real time. Martin suggests it may be a lifestyle feed, not a news feed.
We’d love to hear your thoughts.
Would you care if Google+ disappeared?
What about FB Newswire? Have you looked at it? Do you find it useful?
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