Friday, May 09, 2014

FIR Presents Inside PR #371: New makeovers for Google+ and Facebook

FIR Presents Inside PRMartin, Gini, and I are back together again for the first time since we got together in Toronto for the launch of Gini’s new book Spin Sucks. (And by the way, if you haven’t had a chance to get your copy, I recommend that you do. It’s an excellent read.”)

This week, we ask, “Would you care if Google plus disappeared?”

Martin likens Google+ to vitamins. He knows that they are good for him, but he must remind himself to use it. It’s not part of his daily routine.

While agreeing with Martin that Google+ is not her first-choice social network, Gini says that Google plus is a large driver of traffic to the Spin Sucks website. So while it’s not necessarily a preferred site for its consumer experience, Google+ definitely does drive benefits to a content marketer.

As I look at my top four destinations, I see a real differentiation between Twitter and Facebook on one hand and Google+ and Feedly on the other hand. Twitter and Facebook are ideal for awareness. They tell me something has happened quickly after it does happen. Feedly and Google+, on the other hand, provide me with more in-depth and thoughtful analysis and commentary on developments that lead to better understanding.

We also talk about the FB newswire.

Gini sees its content as typical of citizen journalism – delivering reports on what people are seeing or experiencing in real time. Martin suggests it may be a lifestyle feed, not a news feed.

We’d love to hear your thoughts.

Would you care if Google+ disappeared?

What about FB Newswire? Have you looked at it? Do you find it useful?

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You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

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FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

Posted by shel on 05/09 at 10:46 AM
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