Wednesday, February 12, 2014

FIR Presents Inside PR 363: Where Does Social Media Belong?

FIR Presents Inside PRFirst things first, be sure to wish Martin Waxman a happy birthday in the comments!

Now on to the slightly less important stuff.

A couple of weeks ago, Sam Fiorella wrote a blog post called, “Why Your Social Media Team Should Be PR Professionals.”

As PR professionals, it makes sense we’d be curious to read more (and you will want to, as well).

If you’re like us, you’ll find yourself nodding all the way through his blog post.

Yes, PR pros know how to manage crises.

Yes, we are trained to manage reputations.

Yes, we know the right questions to ask to create a calm before the storm.

Yes, we can train pros in other disciplines to manage themselves appropriately online.

Yes, most of the knee jerk reactions that happen in social media are done so because the community management is handled by someone without these skills.

Now go to the comments and read what Danny Brown said.

“Disagree. Two words – Justine Sacco.”

We recently talked about the Sacco saga. She is a communications professional. She knew better. And yet…

Read the blog post, read the comments, and listen to what we have to say about where social media belongs.

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You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

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FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

Posted by shel on 02/12 at 10:59 AM
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