Friday, January 31, 2014

FIR on Higher Education – Episode 3: LinkedIn best practice in a higher education context

FIR Presents Higher Education with Kevin Anselmo

Many of us have benefited from the newly expanded FIR Podcast Network. These perks include enhanced learning and networking amongst the community. This is on display in episode 3 of FIR on Higher Education as Linked Conversations host Chuck Hester is interviewed on how individuals within academia can best leverage LinkedIn.

Chuck, a LinkedIn expert, will outline the rationale behind LinkedIn’s new university pages; how academics can best optimize their profiles to highlight their research and thought leadership; and how public relations professionals can use the social site to communicate news and information about their respective schools.

In our news and tips section, we look at how the Edelman trust barometer impacts higher education stakeholders, and Harry Hawk weighs the pros and cons of the academic program, which allows college classrooms to use the HootSuite Pro for 90 days and offers a student certification.

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About Your Host

Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

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FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information:

Posted by Kevin Anselmo on 01/31 at 09:35 AM
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