Wednesday, April 29, 2015

FIR on Higher Education #33 – Communicating the Impact of Your Location

Unless you are totally online, we are all based somewhere. We need to highlight the value of where we teach and research, whether it’s a dynamic cosmopolitan city, a sunny fun destination or perhaps a “boring” location.

On FIR on Higher Education #33, brand strategist Julian Stubbs will share insights on how we can effectively communicate the value of our locations. He brings a unique perspective as the architect behind Stockholm, Sweden’s branding project.

In our reports section, I talk about reasons deans tweet, while technology correspondent Harry Hawk summarizes a new blogging initiative that he has started with his students.

About Julian Stubbs
Julian Stubbs, who is English but lives in Stockholm, Sweden, is an international brand strategist and has worked with brand and identity projects for clients such as Stockholm, where he was involved with creating the positioning of the city as The Capital of Scandinavia. His book Wish You Were Here documents this work as well as the issues involved in major place branding projects. Julian headed the team that worked with Technicolor, the Hollywood movie company, where he helped develop a completely new visual identity for this world famous brand.  Julian has also worked with the Nobel Peace Prize Concert, which involved both the development of a new identity as well as digital and social media work. Julian is also one of the founders of Up There, Everywhere the global cloud based brand and communications consultancy, which today has over 160 people.

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This episode is sponsored in part by Experiential Communications’ Media Training for Academics program.

If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).

About Your Host
Kevin AnselmoKevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also is the creator and instructor of the Media Training for Academics program.

Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.

Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.

Find Kevin on Twitter: @kevinanselmo.

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Posted by Kevin Anselmo on 04/29 at 02:07 AM
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