Wednesday, February 25, 2015
FIR on Higher Education #29 – Author Jeremy Miller on Applying Sticky Branding Principles
Do you feel that your brand - whether personal or institutional – is sticking? Are you growing and attracting the right audiences? Is your brand differentiated in the marketplace?
Jeremy Miller, president of a brand building agency and author of the book Sticky Branding, will share some principles that will help you answer the above questions. Specifically he covers how brands can have simple clarity in messaging and foster conversations with audiences.
Last month, Jeremy had a very successful book launch, in part because of how he leveraged his Sticky Branding LinkedIn community group of 40,000 members. If you use LinkedIn community groups, or are thinking about starting a group to position your brand, then you will want to hear Jeremy’s best practice advice.
In our reports section, I share some thoughts on how academics can be strategic in creating their owned content, while correspondent Harry Hawk discusses the product Campus Packs.
About Jeremy Miller
Jeremy is a brand builder, keynote speaker, and the president of Sticky Branding — a brand building agency. After rebranding his family’s business, Jeremy embarked on a decade long study of how small- and mid-sized companies create incredible brands. Since 2005 he has interviewed thousands of CEOs and business owners and profiled hundreds of companies across dozens of sectors. Jeremy works with companies to make them stand out, challenge the giants of their industry, and grow incredible brands. He is a sought after speaker delivering highly entertaining and informative keynotes speeches on branding and business development. He is the author of the bestselling book, Sticky Branding.
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This episode is sponsored in part by Experiential Communications’ Media Training for Academics program.
If you enjoy the For Immediate Release on Higher Education podcast, please considering leaving a review, rating and subscribe at the following link (once at this page, click view in iTunes).
About Your Host
Kevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also is the creator and instructor of the Media Training for Academics program.
Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.
Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.
Find Kevin on Twitter: @kevinanselmo.
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FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.