Saturday, December 13, 2014
FIR on Higher Education #24: Roland King on Op Ed Writing
Roland King, a consultant for PhairAdvantage Communications, is in the midst of analyzing every opinion editorial (op ed) written by a university president this past year. He’s analyzed over 350 op eds and gleaned some best practices and trends. (The following link details more about the university presidents op ed project). On FIR on Higher Education #24, Roland shares some of these insights. We discuss:
- what goes into a good op ed
- examples of university presidents who are skilled at writing op eds (Franklin and Marshall University President Dan Porterfield for one)
- getting op eds placed.
If you’re an academic or administrator looking to write up op eds, you’ll definitely want to tune in to this episode. Ditto if you are a communicator / PR professional supporting colleagues in the op ed writing process.
In our reports section, I discuss the Financial Times and IE Business School’s new joint venture in the custom education space, and Harry Hawk talks about the future of higher education based on insights he heard from a talk led by Prof. Cathy Davidson.
About Roland King
Roland H. King is Senior Strategic Communications Advisor at PhairAdvantage Communications. He most recently served as Vice President for Public Affairs at the National Association of Independent Colleges and Universities (NAICU) in Washington, D.C., for 15 years, retiring in 2013.
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This episode is sponsored in part by Experiential Communications’ forthcoming Online Media Training Program for Academics.
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About Your Host
Kevin Anselmo is the Founder and Principal of Experiential Communications, a consultancy focused on education. He helps brands within academia - whether individual or corporate - communicate with stakeholders. He also teaches communications and public relations workshops to different individuals and groups and is currently designing an online media training program for academics.
Previously, Kevin was Director of Public Relations for Duke University’s Fuqua School of Business and prior to that managed the media relations for IMD Business School in Switzerland. In addition, he was an adjunct communications professor at Nyack College in New York.
Currently based in Chapel Hill, North Carolina, Kevin lived and worked in Switzerland for eight years and in Germany for two years. He has led public relations initiatives in various countries around the world.
Find Kevin on Twitter: @kevinanselmo.
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FIR on Higher Education is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.