Monday, September 22, 2008

The Hobson & Holtz Report - Podcast #382: September 22, 2008

Content summary: FIR Live recording posted; FIR listener contest announced: win free tickets to two conferences; follow-up: Metrolink train crash and crisis communication; the Media Monitoring Minute with CustomScoop; discussion: new research from Universal McCann on how the internet turned us all into influencers; News That Fits - making the case for General Motors, why SMS is not effective for emergency notifications; listeners’ comments; news about Thursday’s show; music from Lovespirals Remixed; and more.

Listen to FIR now:

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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 22, 2008: A 64-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday September 25…

Posted by neville on 09/22 at 09:23 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Saturday, September 20, 2008

FIR Live Call-In Episode #8: September 20, 2008

Content summary:The live call-in episode on BlogTalk Radio. Our topic: The relationship between intranets and strong strategic internal communications

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FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 09/20 at 11:59 AM
Show Notes • FIR Live • (0) Comments • Permalink

Thursday, September 18, 2008

The Hobson & Holtz Report - Podcast #381: September 18, 2008

Content summary: Shel’s in Minneapolis; Neville’s traveling but web woes kept him from contributing items for today’s show; the live cal-in show is this Saturday; David Phillips’ interview with Jane Rowe is up; Eric Schwartzman is hosting an online video conference; Dan York’s report; Media Monitoring Minute; News That Fits: Metrolink’s ethical spokesperson is forced to resign, LiveWorld releases LiveBar to introduce simple social media to company websites, Awareness Networks study shows companies are increasing use of social media for employees; David Phillips reports; listener comments; music from Joykiller; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 15, 2008: A 50-minute podcast recorded live from Minneapolis, Minnesota, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday September 18…

Posted by shel on 09/18 at 05:24 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Wednesday, September 17, 2008

FIR Interview: A Conversation with Jane Rowe

By 1803, having already demonstrated his inventive nature by inventing a new kind of paper for cannon cartridges, John Dickinson started his company and designed and built a new machine capable of the continuous manufacture of paper to replace the handmade techniques then used, notably by the Frenchman Henry Fourdriner. These innovations made the company that bore his name both successful and famous.

Today, his company now merged into Hamelin Paperbrands is adopting Web 2.0 both in marketing and, interestingly, in its products.

Our guest today, Jane Rowe, is the revolutionary voice in this wonderfully traditional institution, bringing modern conversational marketing to a 205-year-old company.

She talks with FIR Correspondent David Phillips about her introduction and adoption of Web 2.0 and how she is introducing it to her department, colleagues and industry.

Jane is a very active member of the FIR community and contributes to the FIR Friendfeed Room and comments by email regularly.

At the end of the interview, Jane reveals on FIR the news that she is to take up new responsibilities in the near future.

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About our Conversation Partner

Jane RoweJane Rowe is a dedicated marketer and communicator with over 20 years experience in the marketing specialism. Currently Marketing Director for Hamelin Paperbrands Ltd (formerly John Dickinson Stationery), Jane’s responsibility extends to the management of an extensive portfolio including classic brands such as Basildon Bond personal stationery and Oxford Black n’ Red notebooks.

Prior to joining John Dickinson Stationery in January 2005, Jane worked for the major service organisation, The Automobile Association (The AA), where she was Strategic Projects Manager responsible for internal communications for a team of 250 marketers, new product development and innovation. Before this Jane worked in a variety of marketing management roles in companies such as John West Foods Ltd, Peaudouce (UK) Ltd and Britax Consumer Products Ltd.

Jane has a BSc (Hons) degree in Food Marketing and more recently won a scholarship to study for an MBA at Henley Management College, graduating in 2007.

As a great advocate for encouraging people to take responsibility for their own personal development, Jane is now focused on developing her own understanding of new media and the value it can deliver across businesses to both internal staff and customers.

In November 2008 Jane moves to a new role as Marketing & Merchandising Director for Spicers Ltd, the largest office products wholesaler in Europe based in Cambridgeshire, where she lives with her husband and son. Jane currently blogs at http://movingstationery.wordpress.com.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by neville on 09/17 at 06:12 AM
Show Notes • Interviews • (0) Comments • Permalink

Monday, September 15, 2008

The Hobson & Holtz Report - Podcast #380: September 15, 2008

Content summary: Shel’s in Austin; FIR listener contest coming with two great prizes; next FIR Live on Blogtalk Radio on Sept 20; discussion: trackbacks and comments; the Media Monitoring Minute with CustomScoop; News That Fits - diverse opinion about Yammer, copyright needs a standard tagging system says Dow Jones, Pew report on cloud computing, developing a personal social media policy, Twittering a funeral; listeners’ comments discussion; news about Thursday’s show; music from Cretin 66; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 15, 2008: A 59-minute podcast recorded live from Wokingham, Berkshire, England, and Austin, Texas, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday September 18…

Posted by neville on 09/15 at 08:07 AM
Show Notes • Hobson and Holtz • (1) Comments • Permalink

Thursday, September 11, 2008

The Hobson and Holtz Report - Podcast #379: September 11, 2008

Content summary: Remembering 9/11; next FIR Live on Blogtalk Radio on Sept 20; update on iTunes; follow-up: GM’s anti-misinformation website; the Media Monitoring Minute with CustomScoop; Dan York reports on BusinessWeek’s guide to CEO micro-blogging, and Yammer; News That Fits - an industry analyst’s perspective on PR for tech startups, has PR become a slave to technology?; listeners’ comments discussion and FIR Friendfeed Room round-up; Luke Armour interviews Matt Dickman about Facebook; Web 2.0 Expo Europe ticket discount for FIR listeners; music by Ben Walker; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 11, 2008: A 62-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Monday, September 15…

Posted by shel on 09/11 at 02:58 PM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

Monday, September 08, 2008

The Hobson & Holtz Report - Podcast #378: September 8, 2008

Content summary: Winner announced in PR Week blog contest; FIR Live on BlogTalk Radio on Sept 20; Shel on Sun Microsystems call-in show; update on iTunes issue; the Media Monitoring Minute with CustomScoop; News That Fits - defending your brand online, GM launches anti-misinformation website, an inslide look at games PR, US Dept of Homeland Security to use social networks for alerts, A-Space for the intelligence community launches this month; Lee Hopkins reports; listeners’ comments discussion; news about Thursday’s show; music from Dave Hole; and more.

Listen to FIR now:

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for September 8, 2008: A 62-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.


Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday September 11…

Posted by neville on 09/08 at 09:02 AM
Show Notes • Hobson and Holtz • (2) Comments • Permalink

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