Sunday, November 02, 2014

AMP Up Your Social Media #34: CPA Firms and Social Media Marketing with Becky Livingston

AMP UP Your Social MediaBecky Livingston, owner of Penheel Marketing, has been in marketing and technology for over twenty-five years. She has extensive experience working with clients in small business, non-profit, and financial services in social media and digital marketing. As a former programmer, she was impressed with LinkedIn and its networking capabilities, launching her into her current marketing career. Becky recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss social media marketing for CPA firms.

“By having a marketing plan or at least a social media schedule…[you avoid forgetting what] caused a spike or valley in your analytics, marketing, or lead generation.”

Becky offers these tips for CPA firms on social media marketing:

  1. Carefully advertise. Many smaller CPA firms cannot advertise about their services, per se.  Because LinkedIn is a B2B network, you have an opportunity to use a free platform based on  your individual needs such as lead generation, web traffic, and niche markets.  Understand your profession, and know your limits. Any regulated industry requires careful sharing of client information and the like. Create policies, become educated, and be comfortable with what you’re doing while following these regulations.
  2. Align goals. The firm’s goals and social media goals can sometimes differ, so align your goals for a successful social media campaign. Generating leads, increasing traffic, and increasing exposure all require different social media marketing strategies and can change the way you utilize social media networks. Have a firm understanding of your business’ goals for social media for the best social media campaign.
  3. Know your buyer persona. The buyer’s persona is your target audience, and the first step to understanding this is research. A well-made strategy aimed at the wrong market will have disappointing results. Once you’ve researched your market, review your history to see what has been successful in the past. Utilize resources appropriately to reach your goals through social media and digital marketing.
  4. Create proper content. Regardless of the medium, your content is the core of your social media campaign. You’ll want content that can be used in many different ways. For instance, a single article can be utilized for slide decks, presentations, and additional articles! Inbound marketing and content development is an essential piece of the media you share, so develop your own content.

Becky would love to hear from you! Chat with her on Twitter or find her company at http://penheel.com/.

About Becky Livingston

Becky LivingstonHailing from the Greater New York City Area, Becky Livingston is a CEO, entrepreneur, and an overall social media marketing guru! Her education includes a bachelors in communications from State University of New York College at Geneseo, a masters in science and information technology from Pace University, and a certificate in corporate training from New York University. With specialties in online media, public speaking, and graphic design, she achieves goals and drives results.

Get this podcast:

Tweet about the show using #AUYSM or Tweet at us @AMPUpSocial. AMP Up Your Social Media is a proud member of the FIR Podcast Network.

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Join the AMP Up Your Social Media Google Plus community or Facebook group. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

AMP UP Your Social Media is sponsored by:

  • GaggleAMP - Empower your employees, partners and resellers to amplify your social media.
  • SafeLinks - Know when your links on social media messages fail before you lose out on the people clicking on them.

The FIR Podcast Network is brought to you with Lawrence Ragan Communications, serving communicators worldwide.

Posted by Glenn Gaudet on 11/02 at 06:52 AM
Show NotesAMP Up Your Social Media • (0) CommentsPermalink