Thought Leadership with Mitchell Levy and Michael Procopio, Episode 43: October 8, 2014

Thought Leadership with Mitchell and MichaelIn this episode of Thought Leadership with Mitchell and Michael (#TLL) we interview

In this episode, Mitchell and Michael hang out with #ThoughtLeader Martin Jones (@martinjonesaz) of Cox Communications ( Martin gives valuable insider advice on how to engage with over a million fans on different social media platforms and make content that is relevant to entire communities. He notes that Cox Communications’ #ThoughtLeadership stems from the fact that it is in a good vantage point and has a unique opportunity to see what’s happening in the digital marketing world which it then shares with the business community through curated content. Martin relates how content continues to evolve and why businesses should strive to create a culture of content in which every level of the organization becomes involved in content creation and distribution. He notes that evolution of content for any organization is a process and does not happen overnight.

Martin JonesAs the editor of Cox Communication’s business blog,, Martin shares how content creation and management for the company has evolved into something that serves not only the company but the whole business community and emphasizes that CoxBLUE was created to guide small businesses to grow and revive their business. In the conversation, we learn strategies on how to develop content that will allow companies to hurdle the challenge of coming up with good content from week to week. What Martin’s team does is to agree on a pillar or a centerpiece theme big enough to cover three months of content and broken down into small pieces of content to be featured weekly. The conversation also touched on other interesting topics like new trends on social media and which platforms to look out for.

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Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” books available in the THiNKaha App:

• Develop a culture of content w/in the organization in w/c everyone is involved at all levels. @martinjonesaz
• Develop a particular guiding content every quarter to serve as pillar content. @martinjonesaz
• Content marketing is not something you go to school for. You immerse yourself into it & learn. @martinjonesaz
• If you deliver valuable content to your customer base & those who influence your customer base, you’re going to win! @HappyAbout

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This episode was sponsored, in part, by, helping experts become thought leaders.

You can connect with Mitchell at, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group on LinkedIn; and with Michael at, on Twitter: @MichaelProcopio; or LinkedIn:

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Posted by Michael Procopio on 10/08 at 04:43 PM






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