The Hobson & Holtz Report - Podcast #748: March 24, 2014

FIRIntro: Neville on Skype via a 4G connection from Three UK; welcome to our new sponsor, Igloo Software; FIR interviews coming soon: with Ekaterina Walter and Jessica Gioglio on their new book "The Power of Visual Storytelling", and with Jay Lauf, Publisher of Quartz magazine;

Quick News: The rise of native advertising is fueling an increase in full-length mobile videos, Donna Papacosta and Steve Lubetkin collaborating on a new book about the business of podcasting, yes we’re talking about augmented reality again, 20 different ways of using the Twitter favourite button; Ragan promo;

News That Fits: How real-time content can be used to make the most of new devices; Michael Netzley’s Asia Report: daunting contextual challenges complicate messaging around missing Malaysian jet; angst over the future of PR; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Podcast Community on Google+; is there a future for ‘social selling’ after Oracle fires Jill Rowley?; Dan York’s Tech Report: on the way to Singapore and an ICANN meeting, and more; Igloo Software promo; 4 new shows last week on the FIR Podcast Network; social media becomes a more powerful tool for B2B;

Outro: Neville’s speaking at the Norwegian Communications Association annual conference #komdagen in Oslo on March 27; and he’s not here live next week so Shel will be joined by guest co-host Olivier Blanchard; music from Kyle Hollingsworth Band; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for March 24, 2014: A 94-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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So, until Monday March 31…

Posted by neville on 03/24 at 12:31 AM

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