The Hobson & Holtz Report - Podcast #739: January 20, 2014

Shel and Mark Schaefer on the Six Pixels of Separation podcast talking about "content shock" with Mitch Joel;

FIR Podcast Network News: our interview with Laura Thomas, Dell’s new Chief Blogger, posted; new episodes posted of FIR on Higher Education with Kevin Anselmo, FIR on Strategy with Andrea Vascellari, Linked Conversations with Chuck Hester in conversation with Def Leppard guitarist Phil Collen; new shows coming soon to the FIR Podcast Network: AMP Up Your Social Media with Glenn Gaudet, B2B Marketing with Paul Gillen and Allan Schoenberg;

Quick News: FDA offers social media guidance for pharmaceutical companies, savvy social media fishmonger pursues debt via the social web not the courts, customers do more than just ignore irrelevant marketing messages; Ragan promo;

News That Fits: A first look at Edelman’s 2014 Trust Barometer; Dan York’s Tech Report: on clickable paper and QR codes mentioned in last week’s show, the Dropbox outage, the tech behind how I record my SoundCloud podcasts, the Martin Luther King legacy; is earned media becoming hacked media?; the Media Monitoring Minute with CustomScoop; listener comments in audio and from the FIR Podcast Community on Google+; voices opposed to native advertising get loud, but done well, it works; Michael Netzley’s Asia Report: QR codes are alive and well in China:

Music from Liquid; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson and Holtz Report for January 20, 2014: An 94-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

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So, until Monday January 27…

Posted by neville on 01/20 at 10:30 AM

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Next entry: FIR Cut - 1/20/14: What happens when a publication labels an ad for its own product as news?

Previous entry: Thought Leadership with Mitchell Levy and Michael Procopio, Episode 6: Jan 19, 2014

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