The Hobson & Holtz Report - Podcast #55: August 1, 2005

The Hobson & Holtz Report - Podcast #55: August 1, 2005

Content summary: Listeners’ comments discussion (on enjoying On A Podcast; effects of failing to meet customers’ expectations; collaborative new media in the church; understanding the tech landscape; digital rights; pitching bloggers; PR uses for tags, supporting a cause); FIR in GNC; open source production at GNC; Talk Digger; Fox Network podcasts; talking blogs with Talkr; GoingOn aggregates the digital lifestyle; Simply Fired; the Kryptonite perspective; being unplugged from the blogosphere and the perspectives.

Show notes for August 1, 2005

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 72-minute conversation recorded live from Amsterdam, The Netherlands, and New York City, USA.

Download the file here (MP3, 29MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free iPodder, DopplerRadio or iTunes 4.9, or an RSS aggregator that supports podcasts such as FeedDemon).

In this edition:

Intro:

  • 00:30 Neville introduces the show; how to give your feedback; show notes; thanks for your votes in the Podcast Awards.

Listeners’ comments discussion:

  • 02:51 Jeff Clavier enjoyed listening to On A Podcast, good luck in the Podcast Awards, happy 50th, and BlogHer
  • 03:39 Nik Friedman on the Google effect, trackbacks and the blogger community on companies who fail to meet customers’ expectations; Shel’s negative hotel experience in New York
  • 05:06 Sallie Draper with news on collaborative blogging and podcasting by her Lutheran church community
  • 07:18 Neville reports on email discussion he’s had with Cruisebox, the band who produced On A Podcast: “Indie podcasting sooo over? We think not!”
  • 08:35 Rich Casey says communicators need to understand the tech landscape much better than they currently do
  • 10:33 Marshall Kirkpatrick on protecting digital rights, pitching bloggers, PR uses for tags, and gaining blogger interest in supporting a cause

News and Features:

  • 17:26 FIR gets a mention in Geek News Central (thanks Todd!)
  • 19:02 Shel describes the new audience-produced opening to Geek News Central - great open source production
  • 20:43 Searching multiple blog search engines with Talk Digger
  • 26:52 Fox Network jumps into entertainment podcasting, delivering show summaries to reinforce their brands
  • 31:35 Listening to blog posts with Talkr - blog podcasting via RSS; developments in voice synthesization
  • 38:04 Online personal identity management with GoingOn - a digital lifestyle aggregator
  • 40:58 Rick Bruner returns to the blogosphere with a new collaborative Business Blog Consulting
  • 44:02 Learn about other people’s ‘exit strategies’ at Simply Fired
  • 46:45 What’s the real story about the Kryptonite bike lock and the Bic pen? Almost a year on and Kryptonite’s PR manager joins the conversation
  • 55:45 From Our Correspondent Down Under: Lee Hopkins - on being unplugged from the blogosphere for two weeks, how blogs and podcasts differentiate communicators, putting it all in perspective

Outro:

  • 63:40 Shel outros the show; how to give your feedback; show notes
  • 64:50 Upcoming confirmed interviews - Constantin Basturea on August 9; Pete Blackshaw, Intelliseek, on August 16
  • 65:32 Something different for Thursday’s show - recorded live from a McGraw-Hill communicators’ meeting
  • 67:20 Neville introduces the music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Podcast Awards, Todd Cochrane.

Listeners’ comments discussion - Jeff Clavier, On A Podcast, BlogHer, Nik Friedman, Quick Boys Movers, Sallie Draper, WELS, Greg St Claire, Cruisebox, Rich Casey, IABC 2005 conference, IABC, Raytheon, del.icio.us, iTunes, iPod, Marshall Kirkpatrick, Committee to Protect Bloggers, Steve Rubel’s tag request, John Udell, Gillmor Gang, Furl, Live8, Heather Green, Stephen Baker, Digital Sandbox.

News and Features - Geek News Central, RadioDaddy.com, Talk Digger, Bloglines, Technorati, Blogpulse, PubSub, Ice Rocket, Feedster, Blogdigger, MSN Search, Google, Mary Hodder, Robert Scoble, Fox Network, 24, Libsyn, Dawn & Drew Show, Catholic Insider, Adam Curry, Talkr, Corante, Ford, Flickr, Marc Canter, GoingOn, LinkedIn, Rick Bruner, Business Blog Consulting, Paul Chaney, Wayne Hulbert, BL Ochman, Steve Rubel, Todd Sattersten, Debbie Weil, Simply Fired, Mark Jen, Kryptonite Bike Lock, Ingersoll-Rand, Fortune article about Kryptonite, Shel Israel, Naked Conversations: Kryptonite Argues Its Case, Donna Tocci, Eric Eggertson, Jeremy Wright, Engadget, Lee Hopkins, Tom Peters, Lee Lefever, TypePad.

Outro - Constantin Basturea, Global PR Blog Week 2.0, Pete Blackshaw, Intelliseek, McGraw Hill, Business Week, La Tribu, Sylvia, Garageband.com, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday August 4…

Posted by neville on 08/01 at 11:10 AM

  1. Hey guys!  Awww, you DID miss me {author blushes}.

    Hey, as posted on my blog this morning (http://bettercomms.blogspot.com/2005/08/crisis-management-would-your-legal.html) regarding Donna at Kryptonite, blogs are one fantastic way of getting a message ‘out there’ PDQ, as many companies have too long a process to organise changes on the company website.

    But equally, the corporate lawyers have such a strong say in so many organisations that perhaps it is only CEOs and colleagues such as GM’s Bob Lutz that have the ‘clout’ to push for communicating in an unregulated ‘wild west’ environment, an environment that has proven itself just as unthinking and herdlike in its mentality as any offline consumer group.

    Lee
    p.s. I just use SoundForge to record and edit my voice, then Audacity to mix it all together, Shel. But when you enjoy what you are doing as much as I do (putting together audio reports for you two) then things just naturally get tighter and more pro-like. Plus I have the time to edit and tighten, which I appreciate you two don’t always have.

    Posted by Lee Hopkins  on  08/01  at  04:46 PM

  2. Hello Hobson & Holtz,


    It is my second podcast listening and it was a second beautiful experience, thank guys.

    However, it is funny to hear you tonight, because I have been working on the feature you would like to see in Talk Digger the whole day. So, tomorrow morning (in about 12 hours) the new version of Talk Digger will be online, and then, you will have the possibility to “extend” a box bellow each search engine result line to see the first 3 entries the search engine returns.

    Actually I am working on improving the service. I do not have the time to blog about it for now, however in a week or so, I will blog a lot about the things I discovered on some search engines and how we could interpret the results returned by Talk Digger.


    Thank for this podcast,

    Salutations,

    Frédérick.

    Posted by Fred  on  08/01  at  06:25 PM

  3. G’day again guys.

    Just thought I’d highlight how podcasts, far from being one-way broadcasts, can inspire cross-geographic linkages.

    Listening to FIR#55, I again came across a group I wanted to investigate last time you mentioned them - WELS. I tracked down the youth bulletin board and have suggested to members of my church community that they have a look. I run a blog (http://apfhh.blogspot.com/) for our church (http://www.stirlingfamilychurch.org) and have cross-linked to the WELS site. Members of our church community probably never would have come across the WELS site in their normal travels.

    So again, a potentially one-way medium shows its potential and effectiveness as a facilitator of cross-global linkages. Thank you once again for being the linking point.

    Posted by Lee  on  08/01  at  10:11 PM

  4. Hi Guys, I just wanted to let you know that I really enjoyed the latest edition of the show.  Well done. I’ve now subscribed via I-Tunes and I’m looking forward to hearing how your experiment in Mcgraw Hill works out tomorrow. Neville I did indeed turn up the volume at the end and very much enjoyed that latin track. Thanks.

    Liam.

    Posted by Liam Morrison  on  08/03  at  08:08 AM

  5. I enjoyed this episode, especially the segment on the Kryptonite affair. Something you said struck a nerve, though, when you called for the end of the phrase “get it”—as in, “They just don’t get it” or “That’s a company that gets it” or “If they don’t start getting it soon then they’re really going to get it.”

    While overuse has made the phrase irritating, it still serves a purpose: it’s shorthand for a slew of insights around new media and communications, and it’s shorter (and less obnoxious) than constantly reciting the Cluetrain Manifesto.

    But maybe there’s something a little more insidious about it. Maybe when we tell each other, “So-and-so gets it,” we’re not actually referring to the same insights. I might mean that someone understands the possibilities for using the Web as a place of conversation, while another person might be saying that so-and-so is complying with open standards or good usability principles. Hell, in the context where I first heard the phrase used this way, it referred to whether someone understood sexual harrassment.

    (For that matter, maybe I’m using “they don’t get it” to cover up the fact that I don’t get it, either. I wouldn’t be the first.)

    Meanwhile, I have a phrase of my own to nominate for shunning: “going forward”. You can read my full rant on my blog (http://www.robcottingham.ca/roblog/20050803/firefox-goes-corporate/), but here’s the gist:

    If you’re writing a speech, or a news release, or a proposal, or an annual report, or a prospectus, and you find your fingers reaching for the keys that spell the phrase “going forward”, please—for the love of communications and the glorious human achievement of language—please stop.

    Because you almost never need to say “going forward.” It’s assumed. We’re all going forward, and all at the same speed: one. second. at a. time.

    Posted by Rob Cottingham  on  08/07  at  01:07 PM

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