The Hobson & Holtz Report - Podcast #266: August 13, 2007

The Hobson & Holtz Report - Podcast #266: August 13, 2007

Content summary: Recording with Callburner; Joseph Jaffe’s new marketing experiment; the Media Monitoring Minute with CustomScoop; newspapers easier to read online: survey; forcing health on employees; UK print media ‘not dead’; Apple introduces widgets; company bloggers can help put out fires; the growth of Twitter (and Facebook) spam; report from Sallie Goetsch; listeners’ comments discussion; news about next Thursday’s show; the music; and more.

[Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.]

Show notes for August 13, 2007

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Welcome to For Immediate Release: The Hobson & Holtz Report, a 62-minute podcast recorded live from Syracuse, New York, USA, and Wokingham, Berkshire, England.

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Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

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So, until Thursday August 16…

Posted by neville on 08/13 at 06:32 AM

  1. I can’t believe this “thing” with Joe Jaffe and the iPhone is really such a big deal! Bartering is nothing new, Joe Jaffe is just being more blatant about it. My only issue is that accepting an iPhone seemed to undervalue the show. At least a laptop is more in keeping with what his show is “worth.” Personally, I’m getting very tired of the whole conversation.

    Posted by Kristin - Manic Mommies  on  08/13  at  11:59 AM

  2. I have to ask, does Clarion hospital have vending machines that sell sode, candy, and potato chips?

    Posted by Alice Marshall  on  08/13  at  01:53 PM

  3. Shel,

    You made a comment about your complaints with Park N Fly and how an employee apologized and offered free parking through your comments.

    While it may be one of the directions in which we’re moving, I don’t think it could ever replace calling customer service—at least for now.

    For instance, if I were to have a terrible experience with Park N Fly, and blog about it, I’m not sure it would get anyone’s attention. My blog doesn’t get that much traffic, and I’m not an influential member of the communications profession such as yourself.

    Posted by Michael Allison  on  08/14  at  06:52 AM

  4. Dear Shel and Neville:

    Reconciling personal and professional identities in the social media sphere is on my mind. I’d love to know what other FIR listeners think and to know if they share my concern on this point.

    I have an old friend who recently joined Facebook, and who just alerted me that he has now abandoned it. He wrote to me: “The VP of Marketing made me a friend on Facebook and I accepted. Big mistake! I don’t use it anymore” I’ve not yet got the full story, but obviously crossing the personal and professional without due consideration created a catastrophic error in this instance.

    Neville’s comment on #266 about the blending of the professional and the personal, which he welcomes, speaks to this point. For me, I don’t mind the personal being a part of the professional, for instance inviting personal friends into LinkedIn in addition to purely work related contacts. But I’m trying to carefully manage bringing professional contacts into more personal networking sites such as Facebook.

    As the social Web continues to evolve, I believe there will be value in separation over integration in some circumstances.

    I’d love to hear your thoughts as the discussion continues.

    Posted by Jonathan Goodman  on  08/15  at  02:51 PM

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