The Hobson & Holtz Report - Podcast #19: March 28, 2005

Show notes for March 28, 2005

Content summary: Listeners’ comments: keep it up, ego boosting and a listening experience; video news releases and responsibilities; relying or not on third-party web services; new tool for tracking where a conversation goes; the Disney mouse that roared; asking the blogosphere for input on policy; the risks of writing and posting without due diligence.

Show notes for March 28, 2005

Download MP3 podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 70-minute conversation recorded live from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 28MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need software such as the FeedDemon RSS aggregator, or the free ipodder or DopplerRadio).

In this edition:

Intro:

  • 00:29 Shel and Neville on what’s in this week’s show; how to give your feedback; show notes
  • 02:01 Comments from the last show

Features:

  • 06:50 Video news releases - The responsibilities of producers and broadcasters, and trusting the news you watch on TV
  • 19:06 Using third-party tools and web services - How much can you rely on them? How much should you?
  • 27:48 Blogpulse conversation tracker - Now you can see and track where a story spreads in the blogosphere
  • 34:28 PR and building relationships - A missed opportunity for the Walt Disney Company
  • 44:48 Blogging policies in the workplace - Thomas Nelson Publishers asks the blogosphere for input and comments
  • 54:12 The responsibilities and obligations of bloggers, and the risks of posting without checking

Outro:

  • 64:41 Shel only on Thursday’s show; how to give your feedback; show notes; about the music and the band; outro music

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show:

Intro - Morgan McLintic, Chris Thilk, Dan York, iTrip, iPod, Frederick Gilbert, iPodder.

Features - New York Times, Jay Rosen, Ketchumgate, BBC, BBC World, Boston University Journalism School, del.icio.us, Blogrolling, TypePad, Technorati searchlet beta, Freepolls, Technorati, Dave Sifry, Zoomerang, Blogpulse conversation tracker, Steve Rubel, Jeremy Wright, Politech, Boing Boing, MSNBC, AP, CNET, Kryptonite bike lock, eWatch, Cybervalence, PubSub, Walt Disney Company, Jim Hill, SaveDisney.com, Pixar, The Blog Herald, Michael Hyatt, Thomas Nelson Publishers, Tom Reynolds, London Ambulance Service, Hart Scientific, Charlene Li, Forrester Research, Google, Mark Jen, Technology Review, Wired News, Web Pro News, Jayson Blair, Vanity Fair, Wall Street, Journal, Financial Times.

Outro - Tourist, Garageband.com, Jacob’s Ladder, For Immediate Release, A Shel of My Former Self, NevOn.

If you have comments or questions about this show, or suggestions for our future shows, email us at comments@forimmediaterelease.biz, or call the Comment Line at +1 206 984 0931. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday March 31…

Posted by neville on 03/28 at 11:31 AM
  1. Hi Neville and Shel,

    Well I was working on a nice audio comment when suddenly my audio editor crashed. Will try to send it anyway, but in the meantime just thought to drop a small follow-up to Dan’s comment on the last show about podcasts in-taggin - Annodex (http://www.annodex.net) seems to be an interesting open standard for annotating/indexing/navigating/tagging media files.

    Posted by .(JavaScript must be enabled to view this email address)  on  03/31  at  02:25 AM
  2. In regards to VNRs, I would ask the rhetorical question of what the difference is between a VNR and a regular press release.  As I listened to you talk about VNRs and the issues with smaller stations just running them as news, I felt that I could almost directly apply most or all of your comments to “regular” news releases.  Smaller newspapers (or smaller online news sites) without large staffs will often simply print entire news releases verbatim. When I first started issuing news releases probably 15 or so years ago, it blew my mind to see how easy it was to wind up with your whole message just blindly copied into a publication.  What is the difference between that and a small TV station that just simply runs a VNR with no attribution?  I’d argue both are shoddy journalism…  but I would argue that the onus is on the producer to identify the source - and ultimately on the consumer to read/watch/listen critically.

    My 2 cents,
    Dan

    Posted by Dan York  on  03/31  at  05:55 AM

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