The Hobson & Holtz Report - Podcast #196: December 7, 2006

The Hobson & Holtz Report - Podcast #196: December 7, 2006

Content summary: Measuring RSS feeds; RadioTail’s Ripple out of beta; what it takes to be in PR; catching up: Music Ally event, London conference, Neville and Dan York meet up; Edelman introduces the StoryMaker social media press release; Philip Rosedale of Linden Lab on the economic possibilities of virtual worlds; Fleishman Hillard on French attitudes towards blogs; FT reports on substantial shifts in attitutes towards financial reporting; CIPD survey on ‘passion for work’ in the UK; Dan York reports; listeners’ comments discussion; thinking about FIR #200: it’s soon; the music; and more.

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Show notes for December 7, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 69-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

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FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address); or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Monday December 11…

Posted by neville on 12/07 at 09:20 AM
  1. hey guys,
    sorry you couldn’t find a version of the edelman news release, but why not head over to for an actual working version of a social media news release created by iStudio and High Road Communications in Canada (part of the Fleishman-Hillard network)?

    it may not be a wizard but now we have the template built, we can easily drag and drop content into it, change the style sheet to reflect the clients’ colours and (more importantly) host it on the client’s own Web site.

    Posted by Ed Lee  on  12/08  at  11:13 AM
  2. Neville/Shel:

    Just another thought on what it takes to be in PR. New practitioners should be comfortable with the idea of being team players. This isn’t a job where working in isolation is really an option. Even online, the need for collaboration is critical if we’re truly developing effective measurable communication programs.

    Posted by Gary Schlee  on  12/13  at  07:09 AM






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