The Hobson & Holtz Report - Podcast #119: March 13, 2006

The Hobson & Holtz Report - Podcast #119: March 13, 2006

Content summary: An introduction from our “sponsors”; more podcasting for the IABC conference; podcast listener measurement and advertising; should all PR pros blog?; update on Wal-Mart, Edelman PR, transparency and disclosure; the role of Flash and Ajax in online communication; Lee Hopkins reports; listeners’ comments discussion (Macfan and Heidi Miller’s hard drive; social media and non-profits: NetSquared, the Boomer Esiason Foundation and the Cystic Fribrosis Podcast; downloads from the New Communications Forum); the FIR Frappr community; the music.

Show notes for March 13, 2006

download For Immediate Release podcast

Welcome to For Immediate Release: The Hobson & Holtz Report, a 90-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 36MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

  • 00:30 A special introduction from “the sponsors”
  • 01:30 Neville introduces the show; what the show’s about; how to give your feedback; show notes

News and Commentary:

Listeners’ Comments Discussion:

Outro:

  • 84:17 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
  • 85:15 The growing FIR Frappr community - add yourself!
  • 86:09 Outro podsafe music from PodcastNYC - Rhyme & Reason by Olivia Greer

FIR Show Notes links
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the home page for info.

If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until thursday March 16…

Posted by neville on 03/13 at 10:29 AM

  1. Thanks for the mention, Shel and Neville.

    Actually, the provenance of my “unofficial” IABC Conference podcasts is rather interesting. When I decided to plunk down my money and register for the IABC conference back in January, I approached the IABC about doing a series of pre-conference podcasts. It wasn’t until after I started working on this project that I heard your announcement regarding your upcoming official podcasts.

    As you say, our work can be complementary. I look forward to your IABC International Conference podcasts and will certainly mention them in mine!

    You also raise a very intriguing point about how people could indeed co-opt a conference by doing anti-conference shows, etc. Of course that’s not the case here! ;-))

    Regards,
    Donna

    Posted by donna papacosta  on  03/13  at  12:08 PM

  2. Guys, enjoying the shows, as always.

    I wanted to comment on Dave Werner’s portfolio website - okaydave.com

    With the exception of that introductory music—though it’s brief, and doesn’t bug me too much—and the Flash *8* requirement, this site is very well done.  It is a shining example of when and how Flash *should* be used.  After all, the site is essentially meant to show off Dave’s design and multimedia skills—and it does just that.

    My sister is a wedding photographer, and her site is entirely Flash-driven.  Though, I initially advised her against forcing Flash and background music on the user, the site seems to work well for the audience she’s trying to reach—brides hunting for a wedding photographer.

    In general, though, when users visit a site, they want information.  If they want to read the latest company news and find a contact telephone number, what they don’t want is to have to first sit through an extraneous Flash show. 

    Keep up the great work, and congratulations on your book deal.

    Posted by Bryan Person  on  03/16  at  07:01 AM

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