The Hobson and Holtz Report - Podcast #2: January 10, 2005

Show notes for January 10, 2005.

Welcome to our second weekly podcast, a 49:54-minute conversation recorded live via Skype from Concord, California, USA, and Amsterdam, The Netherlands.

Download the file here (MP3, 22.9MB), or sign up for the RSS feed to get it and future shows automatically. (For this, you’ll need ipodder, software that lets you subscribe to receive podcasts automatically and sync them to your digital player.)

In this week’s show:

  • 00:00 Intro - Shel and Neville on who they are, why they’re doing this and what this show’s about.
  • 00:25 Start the Show - round-up of blog mentions and comments about last week’s show; the story of an employee communication audio that today would be a podcast; review of developments with blogging in the wake of the Asian tsunami disaster.
  • 15:40 What’s Hot This Week - the new General Motors executive blog; PR agency MWW starts a ‘blog practice.’
  • 25:20 Copyright and Blogging - copyright myths, using common sense and knowing what’s right and what’s not.
  • 32:45 The IABC Chair Blog - a constructive critique.
  • 37:10 New Communications Forum 2005 - what it is, where and when; overviews of Shel’s and Neville’s conference workshops; plans for special podcasts from the conference in Napa later this month.
  • 44:16 Wrap - interviews coming up; how to give your feedback.

Links for the blogs, companies and organizations we discussed or mentioned in the show:

If you have comments or questions about this show, or suggestions for our future shows, email us at .(JavaScript must be enabled to view this email address). You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Until next week…

Posted by shel on 01/10 at 01:36 PM
  1. Just listened to Podcast #2. Another great show. Keep them coming.

    I wanted to weigh in my 2 cents worth on the discussion of how long a podcast should be. It seems to me that 30 minutes is the dividing line between just right and too long. Shel mentioned that he listens to Adam Curry’s Daily Source Code at it measures in at 40 minutes each day. I also listen to the Daily Source Code and think that it is always 10 minutes too long. Adam rambles and wanders too much and could easily produce a 30 minute show.

    I encourage you to shoot for a 30 minute podcast that is tight and concise. There are a lot of podcasts out there and the ones I like the best are the shows that use their time efficiently. I think 30 minutes is more than enough to fill a show with great content.

    Just my opinion. Love the show at any length.

    Heather Hollick

    Posted by Heather Hollick  on  01/12  at  03:49 AM
  2. My apologies for the delay in commenting.  Enjoyed show #2.  Thanks for the mention, too.  My pleasure for the review.  I really liked it.

    I wish more podcasters provided ‘notes’ and links to those topics they discuss, I truly appreciate yours.

    About the time, or length, of the podcast… I don’t think it is too long, but I’m eager for more information.  One thought, re: most of your listeners—they may well be multitasking while listening, right?  Well, that alone diminshes comprehension.  Add that to the length going over that ‘20 minutes’ common length in any kind of listening exercise, and you’ve got some problems - maybe.  Me?  I like it just fine as is.  I even listened to them twice (first & second shows). 

    Don’t intend to edit your shows for the students, either.  I will have them make audio comments, too.  They now have to bring in a headset and we’ll record them.  So, heads up!  Gimme a week or so.

    Hope to hear you talk about PRSA and others regarding the pending Senate investigation into ‘pay for play’, Armstrong Williams, Ketchum, etc.

    Keep up the great work!  I’m listening.


    Posted by Robert  on  01/14  at  10:09 PM
  3. Thanks for your great feedback, Heather and Robert.

    Heather, on overall length (time) - we’re paying attention to that! Hope that next week’s show, which we’re doing tomorrow Monday, will be close to what you like.

    Robert, on your students: we’d love to get some audio comments!

    Posted by Neville Hobson  on  01/16  at  10:16 AM
  4. General Motors executive blog, is it on this week meaning coming week or the one you just had on the podcast 2?

    Posted by Redding Dodge  on  06/10  at  01:40 PM






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