Speakers & Speeches: Maggie Fox on Understanding the New Media Landscape

A breakout session from the 2010 New Communications Forum.

Content summary: Maggie Fox, founder of the Social Media Group, spoke on April 22, 2010 in a breakout session at the New Communications Forum in San Mateo, California.

From the NewComm Forum session description:

You are wasting millions of dollars online every year. It’s time to stop. This session aims to fully explain the concept of “building channel” and completely change the way you spend your marketing and communications dollars on the web.

Join Social Media Group Founder and CEO Maggie Fox for this insider’s look into how some of the largest companies in the world are reinventing themselves to keep pace with this evolution. By successfully leveraging these new platforms and spaces to support their business objectives, savvy firm are blowing their competition out of the water – more quickly and cost effectively than ever before.

In this session you’ll get a full appreciation for the real-life ways in which social technologies are transforming the marketing and communications landscape - today.

Participants will learn:

  • Why you should stop building microsites and spending millions on media only to let it all wither when the campaign is over
  • How you can think like a broadcaster and stop reinventing the wheel every time you go to market
  • The importance of building permanent real estate online, and what that looks like
  • Examples of how brands who “get it” are using social platforms to cost-effectively and repeatedly reach millions of qualified hand-raisers - virtually for free
  • The resources and structure you need to have in place to support this new model

Participants will gain:

  • An insider’s look at how some of the biggest businesses in the world are coming to understand that they are now media companies
  • A look at real-life syndication and content models that have been deployed within Fortune 50 companies
  • An understanding that this is publishing, but with a twist - community management (the “conversational element”) is also essential - what does that look like from a resource and structural perspective?
  • An understanding of how you can help your organization make the shift; your objective in this fragmented universe should be to build channel - not microsites

This presentation was part of the “Markets are Conversations” track.

A special thanks to Michael Procopio for supplying the recording.

About Maggie Fox

imageMaggie Fox is the founder of Social Media Group, one of the world’s largest independent agencies helping business navigate the new socially-engaged Web. Pioneers in the field, Social Media Group has developed social media strategies for some of the best-known brands in Europe and North America, including; Ford Motor Company, SAP Global Marketing, Yamaha Motor, Corbis, and Harlequin Publishing.

Maggie has been interviewed about social media by The Washington Post, CBC Radio, The Globe and Mail, CTV News, The Toronto Star and Marketing magazine, among others. She was recently included in Women Who Risk, a listing of influential women who head up Internet-based firms, and is a member of both The Social Media Collective, an invite-only group of “the web’s best thinkers on media, marketing and web 2.0” and the Enterprise Irregulars.

Maggie was also named one of the Top 100 Marketers in the 100th anniversary edition of Marketing magazine. Maggie is frequently asked to speak to the media and business groups across North America about Web 2.0, and sits on the Advisory Board for Stodgy Media, operators of the Social Media Collective and MyVenturePad sites. She also has a seat on the advisory board of Humber College’s Public Relations program.

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This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 06/04 at 11:25 AM

  1. Shel thanks for posting these sessions. I am finding them very valuable to listen to during my morning runs. I liked this one because I have been lobbying against micro sites with some of my internal clients. So it was good to hear a leading expert support my thoughts. Also lots of other great insights.

    Jonathan Mast

    Posted by .(JavaScript must be enabled to view this email address)  on  06/10  at  08:09 PM

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