FIR Speakers and Speeches: Shel Holtz on mobility, games and gamification

imageOn June 27, 2012, FIR co-host Shel Holtz delivered a closing-day presentation on the real meaning for communicators of the shift to mobile and the related issue of games and gamification.

While many communicators aren’t even thinking yet about mobile (at an earlier conference session, someone argued that mobile is a consideration for IT and HR, not communications), others are focused on deploying apps and optimizing their existing websites for smaller screens. The issues are deeper, however. They range from the way people use these devices—not the same way they use computers—to some of the technologies (like QR codes and Augmented Reality) that will drive more and more usage in the future. There’s also content to consider: Will people get it from traditional channels on smaller devices, newer tools like Flipboard, or tools that have not yet emerged?

The PowerPoint deck is available below as a Slidecast presentation, so all you have to do is click the play button and the audio will play in sync with the slides. The audio will stand alone, too, if you prefer to listen on the treadmill or out on your walk with the dog.

Get this podcast:

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 253 780 9125 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Speakers & Speeches podcast is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe outro music - extract from On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 06/29 at 02:52 PM

Name:

Email:

Location:

URL:

Smileys

Remember my personal information

Notify me of follow-up comments?

Submit the word you see below:


<< Back to main