FIR Presents Inside PR #404: Media just keeps on changing…
Martin here. And while this may be episode 404, we’re not sending you to a page like this…
On today’s show we talk about a couple of things: the ever-evolving media landscape and a new app that could turn citizen journalists into live TV reporters.
First – media: GigaOm, the tech analysis, publication announced it was shutting down. There’s been much written about them and why it happened. Here’s a quick recap:
- Inside GigaOm’s VC-driven demise (Digiday)
- Exit Interview: Mathew Ingram (Columbia Journalism Review)
- After GigaOm the non-VC “Sim City” approach to growing a media business by Danny Sullivan
That same week, the Toronto Star told readers it’s shuttering its paywall on April 1 and letting anyone access its online content free of charge.
We share our take on GigaOm, what it takes to run a business and how mainstream media’s trying to keep up.
Gini says it’s hard to figure out a workable paid content model and believes we’re on the brink of a content exhaustion point.
I suggest what we perceive success from the outside very differently than what you see when you’re inside and privy to the whole story.
Joe offers a business lesson and comments that venture capital doesn’t like slow and steady growth, but that you can build a business patiently and organically. He references Danny Sullivan’s post on Medium (shared above).
Then we chat about Meerkat, a live video streaming app where you send the feed directly to Twitter. In fact, Joe was testing it during our podcast but since the video is ephemeral, it disappears when you’re done, so you won’t find his feed.
Live streaming, of course, isn’t new. But the simplicity of using Meerkat means it could be a good tool for citizen journalists to witness events or capture breaking news. Have you tried it yet? What was your experience?
And what do you think about the state of media, social media and citizen journalism? We’d love to hear from you.
What do you think?
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FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.
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