FIR Presents Inside PR #402: Whither Google+
It was first suggested in the midst of an interview with Sundar Pichai and then was confirmed in a Google+ post by Bradley Horowitz. Google+ as we know it is coming to an end. All that we know so far is that it will be broken up into three products – Streams, photos and Hangouts.
So, where does that leave marketers and others who have cultivated communities on Google+ or published original content on it? Gini Dietrich, Martin Waxman and I discuss these questions and what the broader meaning of the changes at Google+ for content marketers.
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FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.