FIR Presents Inside PR #380: Digital Reach with Cision

FIR Presents Inside PRThis week we have a special guest in Heidi Sullivan, the senior vice president of digital content at Cision. She is here to talk to us about Digital Reach, a new offering from the PR media database company.

You know how you go to research a competitor, a blogger, or a journalist and you check out their numbers? You check them out on Compete and on OpenSiteExplorer and in a media database such as Cision to figure out what kind of authority they have and where your influencers might lie.

The problem, of course, is sites such as Compete are not completely correct. I checked out Spin Sucks there, just to see how accurate it is and it’s off by more than 20 percent.

Enter Digital Reach.

It takes a site’s unique visitors and combines it with the social shares it typically receives. This gives you a UVPM, or unique visitors per month, which is more accurate than anything else out there.

Listen to her describe what communicators can get from Digital Reach, what she did as her first job in the business (which makes me laugh because many of us have been there), and how you can get started.

I’m off to test it for some of our clients now.

Enjoy the listen!

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You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

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FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 07/30 at 04:20 PM






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