FIR Presents Inside PR 376: A Native Advertising No-No and Panda Preys on News Release Sites

FIR Presents Inside PRIn this episode of Inside PR, Martin Waxman and Joseph Thornley discuss two news-related topics: one newspaper’s reported intent to assign staff reporters to create native advertising; and the impact of Google’s Panda 4.0 algorithm changes on news release sites.

Reporters required to write native advertisements?

First, we give a shout out to Jesse Brown‘s Canada land podcast. In a recent episode, Jesse interviewed Giga Om’s Mathew Ingram about an apparent move by Toronto’s Globe and Mail to require regular reporters to make themselves available to write native advertisements. If you care about the state of journalism, the Canada land podcast is a must-listen.

Panda 4.0 preys on news release sites

Google has never really been happy with the news release and news release services. For some time, Google has advised content creators to put no follow tags in the links in their news releases. They view this as a paid link, not an organic link, and do not want authority to transfer via such paid links. It appears Google decided that voluntary action was not sufficient. Shortly after its Panda 4.0 algorithm changes were implemented, news release sites such as PRWeb, PR Newswire and Business Wire experienced a significant sharp decrease in the traffic they received via search engines.

How are you adjusting your promotion programs to compensate for Google’s moves on the news release sites?

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You can also reach Inside PR’s hosts by email at .(JavaScript must be enabled to view this email address), or join the InsidePR Google Plus community or Facebook group. InsidePR is on Twitter at @Inside_PR. You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

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FIR presents Inside PR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years.

Posted by shel on 07/07 at 10:31 AM






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